ABOUT CHARTERED PROFESSIONAL ACCOUNTANTS OF CANADA

Chartered Professional Accountants of Canada (CPA Canada) is one of the most influential accounting organizations in the world. Working with the provincial, territorial and Bermudian regulatory bodies, CPA Canada supports the profession and represents Canadian CPAs at the national and international levels.
Nationally, CPA Canada acts in the public interest to promote transparency in financial markets, prepare CPAs for a rapidly evolving business environment through extensive guidance and programming, and contributes to standard setting and policy making. Globally, CPA Canada works together with international bodies to build a stronger accounting profession worldwide.

In this role, you will:

• Edit, draft content and oversee the review/approval processes for internal and external vehicles including website, intranet, E-newsletter, email, print publications/marketing collateral, magazine content, and other vehicles.
• Develop both organic and paid social media campaigns that support board objectives. Engage with audiences on social media platforms and analyze performance to optimize engagement.
• Support measurement and reporting of marketing communications campaigns (email, social media, web content, etc.) using analytics tools, performance metrics, and KPI tracking, and use data insights to optimize performance.
• Participate in video and audio production activities (e.g., onsite vendor management during video shoots, posting to YouTube).
• Assist in overseeing the application of the Standards Group’s branding guidelines.
• Research (e.g., audience identification, identifying new tools/approaches for communication).
• Participate in event (onsite) and vendor management as required, including stock image sourcing, booking and coordinating photographers for events.