Strategic Communications

• Conceptualize, create, develop and write materials in support of fundraising goals, such as annual fund appeals, alumni solicitations, philanthropy newsletter content that includes patient stories or human-interest features, email and social media campaigns, special events, and other fundraising initiatives.
• Write compelling digital and print appeals for UF Health Advancement support for a variety of campaigns and special initiatives.
• Assist UF Health Creative Services when needed with philanthropy content for institutional publications.
• Interact closely with development staff to obtain and organize information and materials to best write, edit, research and design quality content tailored to each donor or prospect.
• Collaborate with UF Creative Services and UF Advancement’s Strategic Communications, Marketing & Engagement teams to develop communications and publication materials; follow established project management, review, and approval processes.
• Write and formulate cultivation materials, including fundraising brochures and campaign materials when needed.
• Work in collaboration with Director of Advancement Communications and academic leaders to convey a consistent image of the impact of philanthropy, and shape and communicate appropriate messages to donors about the mission and vision of UF Health.

Digital Communications & Marketing

• Serve as a subject matter expert for digital communications and marketing; build collaborative, productive relationships with internal and external stakeholders.
• Oversee AI application guidelines as related to communications projects for UF Health Advancement, in adherence with University of Florida and UF Health policies and procedures.
• Manage social media presence for UF Health Advancement, including messaging and calendar in support of campaign goals and deadlines.
• Leverage existing digital communications platforms to enhance donor and alumni engagement with UF Health and partner teams/units.
• Ensure relevant websites, social media accounts, and digital publications reflect accurate, timely, and appropriate messaging in alignment with UF Health and UF Advancement communication standards and expectations.
• Prepare digital communication (email, web page copy) in support of UF Health Advancement campaign goals and deadlines.
• Edit photos and video for digital campaign and social media use when needed.
• Partner with UF Health Advancement teams to develop a data management and analysis framework to inform decision making and strategy development for increasing engagement with donors and increase grateful patient donor base.
• Perform related duties as required or deemed appropriate to the accomplishment of the responsibilities and functions related to this position.

Project Management

• Create project outlines and production schedules according to campaign deadlines and goals.
• Develop strategic communications plans and serve as a project manager for internal service partners in alignment with the communications beat system as projects relate to philanthropy.
• Ensure that tasks and projects are completed at the highest quality and that deadlines and processes are met.
• Proactively identify process obstacles, devise and document process solutions and maintain management system to maximize efficiency.
• Participate in regular status meetings to inform team and stakeholders of project deliverables updates, and impending deadlines and milestones. Track project activities and results.
• Develop and conceptualize short-term and long-term goals of each project using established attributes to achieve the vision, mission and values and effectively communicate project expectations.
• Prioritize multiple assignments and plans and execute strategies to work independently and under limited time frames to meet deadlines. Ensure project deliverables are met.
• Attend and participate in planning and strategy sessions about UF’s top donors and prospects. Facilitate/coordinate communication projects that arise from strategy sessions.

REQUIRED QUALIFICATIONS:

Bachelor’s degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.

Please refer the Job description for details