ABOUT US:

By nature we are citizens not consumers, we are collaborative, creative, caring individuals. Together we are capable of changing everything. It’s about all of us.
We create game-changing skin, home, hair and body care by amplifying the natural world and pioneering biodesign in our packaging solutions.
We are driven by trying to solve the waste problem by using natural waste resources in our products, or presenting packaging solutions to our community that are fully recyclable or compostable. We use seaweed as the base for all of our products. That seaweed is picked by hand in Margate, UK. Why seaweed? Seaweed hydrates; it’s rich with valuable vitamins, minerals and amino acids; it’s anti-bacterial, skin rebuilding and anti-inflammatory; it’s all natural, and all around us. Under licence, we harvest it by hand from the beach steps away from our shop. What drives us forward is doing things differently and always evolving. What started in Margate is now sold the world over. We’re afraid to stand still. Everything we do has to have a reason to exist whilst honouring our ocean-first philosophy.