SKILLS AND QUALIFICATIONS

• Proven work experience as a community manager, lifestyle businesses preferred
• Experience launching community initiatives (ie. Building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)
• Ability to identify and track relevant community metrics
• Excellent verbal communication skills and written skills
• Proficiency in digital marketing tools and analytics platforms including Canva, Adobe (Photoshop, Illustrator), Sprout Social, and Mailchimp.
• Attention to detail and ability to multitask
• Ability to build relationships and strong customer service skills
• Degree in Marketing or another relevant field
• Eye for design and aesthetics – ability to create a cohesive theme
• Bonus: Creative and content creation skills (ie. Photography, video editing, graphic design, website design, etc.)

ROLE OVERVIEW

As the Community Manager for Shake Shack, you will be the voice and face of our brand, responsible for building and nurturing a vibrant and engaged community. Your primary goal will be to create meaningful connections with our customers, both online and offline, to foster brand loyalty and advocacy. You will manage our social media channels, respond to customer inquiries, and develop community initiatives that resonate with our audience. Collaborating with the marketing team, you will ensure that our community engagement efforts align with Shake Shack’s brand values and business objectives. The ideal candidate is a passionate, creative, and proactive individual with a deep understanding of social media, excellent communication skills, and a knack for building relationships.

KEY RESPONSIBILITIES:

• Set and implement social media and communication campaigns to align with marketing strategies of assigned portfolio companies
• Plan and provide engaging text, time and video content for social media accounts
• Build, manage and deliver on a social media calendar
• Respond to comments and customer queries in a timely manner
• Monitor and report on feedback and online reviews
• Help to organize and participate in events to build community and boost brand awareness
• Coordinate with marketing and cross-functional teams to ensure brand consistency
• Liaise with cross-functional departments to stay updated on company updates and changes
• Build relationships with audience, potential customers, industry professionals, influencers, and other media channels
• Stay up-to-date with digital technology, social media and marketing trends and algorithms