At Aspen Orthodontics, we believe everyone deserves a confident, healthy smile. We serve patients of all ages with expert orthodontic care in a welcoming and family-friendly environment. Our team is dedicated to creating positive, lasting impressions through exceptional service, strong relationships, and active involvement in the community.
We are looking for a personable, resourceful, and detail-oriented Community Relations and Digital Marketing Coordinator to lead Aspen Orthodontics’ local outreach and digital presence. This role is perfect for someone who excels at building meaningful relationships and executing compelling digital strategies that elevate our brand in the community and online.
If you have an energetic personality and a desire to make an impact, we invite you to apply and be a part of our growing team!

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field (or equivalent experience).
• 1–3 years of experience in digital marketing, social media, or community outreach (healthcare or dental/ortho preferred).
• Strong written and verbal communication skills.
• Outgoing personality with confidence in networking and representing a brand.
• Proficiency with social media platforms, Canva, email platform Mailchimp, and website CMS tool WordPress.
• Basic photography and video editing skills.
• Self-starter with strong time management and organizational skills.
• Ability to manage multiple projects and deadlines with attention to detail.
• Reliable transportation for local travel and event attendance.

Key responsibilities include, but are not limited to, community outreach, content creation, and digital marketing efforts across multiple platforms. This role works closely with all members of the Aspen Orthodontics team to ensure consistent messaging and a cohesive brand experience. The coordinator collaborates with and reports directly to the Practice Manager and Doctors to align outreach and marketing strategies with practice goals.

Community Relations

• Build and maintain relationships with local schools, businesses, general dentists, pediatric dentists, and other community organizations.
• Coordinate and represent Aspen Orthodontics at community events, school visits, health fairs, and sponsorships.
• Develop and manage a calendar of community events and engagement opportunities.
• Deliver marketing materials, referral gifts, and promotional items to partners on a consistent schedule.
• Track and report outreach efforts and partnerships to identify opportunities for growth.

Social Media

• Create, schedule, and publish engaging content across Instagram, Facebook, TikTok, and other platforms.
• Develop creative campaigns that promote our services, patient success stories, office events, and promotions.
• Monitor engagement, respond to messages and comments, and actively grow our online community.
• Collaborate with the team to capture patient testimonials, behind-the-scenes content, and before-and-after transformations.
• Track performance metrics and adjust strategies to improve reach and effectiveness.

Mass Email

• Build and manage monthly email newsletters and patient communication campaigns.
• Create segmented email lists for targeted outreach (e.g., current patients, leads, community partners).
• Track open rates, clicks, and conversion metrics to improve performance.

Content Creation

• Create engaging photo and video content that showcases the Aspen Orthodontics experience, team culture, patient transformations, and community involvement.
• Regularly capture in-office content, testimonials, behind-the-scenes footage, and short-form video content for platforms like TikTok and Instagram Reels.
• Design graphics, flyers, and promotional materials using tools like Canva.
• Ensure all content aligns with brand voice, tone, and visual identity.