Community Relations Manager at Homestead Home Health Care Services

Farmington Hills, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

0.0

Posted On

07 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Referral Generation, Business Growth, Relationship Building, Strategy Development, Account Management, CRM Usage, Market Analysis, Networking, Presentation Skills, Self-Motivation, Independent Work, Time Management, Client Onboarding, Communication

Industry

Individual and Family Services

Description

Responsibilities/Qualifications We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes. This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability. Key Responsibilities: Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners. Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.). Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow. Meet or exceed monthly and quarterly referral targets as defined by leadership. Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools. Provide feedback on market trends and competitor activity to inform strategic decisions. Represent the company professionally at community events, health fairs, and networking meetings. Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients. Flexibility to help in our capacities as needed Key Performance Indicators (KPIs): # of Qualified Referrals per Week/Month Conversion Rate of referrals to active clients Revenue Generated from referral sources # of Weekly In-Person Visits/Hours Logged at assigned facilities # of New Referral Relationships Established per Quarter Client satisfaction and feedback from referred cases Qualifications: 3+ years of experience in community outreach, marketing, or liaison role in home care, hospice, or healthcare-related field Proven track record of meeting or exceeding referral quotas Strong network of referral sources in Wayne, Oakland, Macomb, Washtenaw counties Excellent communication, networking, and presentation skills Self-motivated, proactive, and results-focused Ability to work independently and manage your schedule effectively Valid driver’s license and reliable transportation required Compensation: Competitive base salary Performance-based bonuses tied to referral volume and revenue generation Mileage reimbursement and expense coverage for community visits Benefits: Opportunities for advancement Medical, dental, and vision insurance Employee recognition events Paid time off

Responsibilities

The Community Relations Manager will develop and execute a referral growth strategy targeting various healthcare partners to generate qualified leads for home care services. Key duties include maintaining a strong weekly presence at partner locations and meeting defined monthly and quarterly referral targets.