Competitive Intelligence and Social Media Insights Coordinator at DiDi Global
Bogotá, Cundinamarca, Colombia -
Full Time


Start Date

Immediate

Expiry Date

24 May, 25

Salary

0.0

Posted On

18 Apr, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

X, Communication Skills, Social Media, Crisis Management, Sprinkler, Emerging Trends, Platforms, Risk Assessment, Teams, Facebook, Instagram, Communications, Youtube

Industry

Marketing/Advertising/Sales

Description

Company Overview:
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information, please visit: www.didiglobal.com/news

LI-Hybrid

Team Overview:
The Competitive Intelligence and Social Insights Coordinator will work within the Customer Experience (CX) team, leveraging listening tools, analyzing social media trends, and generating actionable insights to support key stakeholders across the organization. This role plays a critical part in enhancing CX strategies by identifying opportunities and mitigating risks that could impact brand health. The ideal candidate will have a strong analytical background, experience in customer operations, and a deep understanding of social media platforms to drive impactful decisions.
Role Responsibilities:

Responsibilities
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of experience in social media insights, competitive intelligence, or a similar role.
  • Proven experience with listening tools (e.g., Brandwatch, Sprinkler, Stilingue) and social media analytics.
  • Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
  • Experience in customer experience operations or related fields.
  • Excellent communication skills to present findings to diverse stakeholders.
  • Strong knowledge of social media platforms and their functionalities.
  • Ability to thrive in a cross-business, multicultural environment and work collaboratively across teams and regions.
  • Familiarity with risk assessment and crisis management in social media contexts.
  • Knowledge of emerging trends in social media and their potential impact on competitive positioning
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