Job no: 576968
Contract type: Consultant
Duty Station: Geneva
Level: Consultancy
Location: Switzerland
Categories: Communication, Partnerships, Fund Raising
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.

EDUCATION:

• A first level university degree (Bachelor’s degree or higher) in marketing, computer science, engineering, technology, digital media, or other relevant fields is required.

EXPERIENCE:

• A minimum of three (3) years of relevant professional experience in paid media performance marketing, digital fundraising, or digital marketing, with a special focus on delivering digital performance marketing is required.
• Proven experience in paid social (Meta) and paid search (Google) campaign execution, performance optimization, ad account management, campaign delivery according to desired goals, quality checks, best practice implementation, data-backed analysis, and reporting (both automated and manual) for new customer acquisition and income campaign is required.
• Experience in managing long-term, multiple projects simultaneously across 2 or more international geographies is required. (Please include the list of geographies you have managed in your cover letter).

The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Digital Fundraising team is implementing a new Digital Revenue Strategy aimed at inspiring, collaborating, and enabling markets to improve digital fundraising results. The vision: is to become the largest and most successful non-profit digital fundraising program in the world. The strategy’s overall objective is to increase donations by enhancing digital capabilities and integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, and telethons. As a Digital Paid Media Specialist (Paid Social and Paid Search), the consultant will focus on driving performance marketing and ad operations across paid media channels, including Facebook, Tiktok, Instagram, Google, Bing, and YouTube. The primary focus will be on Paid Social, Paid Search, and programmatic display, with additional exposure to mobile DSP, video DSP, and direct publisher buys (through direct buys or affiliate marketing). This role also involves providing digital marketing consultancy across Meta and Google ads.