Note: This role has 6 openings across our Automotive, Home Tools, Seasonal & Gardening, Home Living, and eCommerce Strategy lines of business.
The Consultant, eCommerce Digital Merchandising is responsible for executing and optimizing digital merchandising across our eCommerce website to deliver engaging, conversion-focused, and customer-centric shopping experiences. This role combines hands-on merchandising in Adobe Experience Manager (AEM) and Adobe Target with analytics-driven decision-making to continually improve content placement, navigation, product presentation, and promotional execution.
Working closely with the Digital Merchandising Operations, Merchandising, UX, Marketing, and Analytics teams, the Consultant ensures that product stories, seasonal campaigns, and curated content are delivered seamlessly to the customer while meeting commercial goals and business objectives. You will help run the day-to-day operations of the Digital (eCommerce) Merchandising team at Canadian Tire Retail to deliver a best-in-class customer experience. The Digital Merchandising team is responsible for driving eCommerce and brick-and-mortar sales by working collaboratively across the organization to execute a strong digital strategy that prioritizes the customer and drives results for the business.
What you’ll do:

Digital Merchandising Execution

• Build, update, perform QA, and maintain content pages, landing pages, and promotional placements through authoring in AEM
• Ensure digital merchandising aligns with merchandising priorities, seasonal strategies, and promotional calendars
• Manage and optimize browse & discovery through filter optimizations, taxonomy monitoring, page redesigns, onsite search and navigation improvements
• Identify Email merchandising opportunities, build briefs and collaborate with the Digital Delivery team to ensure audiences are optimized

Optimization & Analytics

• Monitor site performance and customer behaviour using analytics tools (Google Analytics, Adobe Analytics, Quantum Metrics, Lookerstudio, etc.) to identify opportunities for improvement
• Analyze customer search and browsing behavior, top search terms, and high-traffic areas to implement strategies that enhance the overall customer experience
• Test and refine merchandising placements, content layouts, and navigation for optimal customer engagement
• Extract sales data and reporting using tools such as ThoughtSpot and Microsoft Excel, to analyze results of digital merchandising initiatives

Collaboration & Cross-Functional Support

• Collaborate with UX, Marketing, Analytics, and Merchandising to ensure a seamless and best-in-class online customer experience
• Provide feedback on UX and site functionality improvements based on data and customer feedback
• Collaborate with cross-functional teams to identify and implement opportunities for optimizing operational processes, enhancing efficiency, and improving overall productivity

Governance and quality assurance

• Maintain brand and merchandising standards across the website experience
• Conduct regular site audits to ensure content accuracy, image quality, and functional links
• Follow establish workflows and approval processes to ensure accuracy and timely delivery

ABOUT US

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.

ACCOMMODATIONS

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Please refer the Job description for details