As Consumer Activation Manager - SE Asia Global Travel Retail , you’ll develop brand activation plans for new launches and LEP communication, merchandising solutions, a marketing activation calendar, and budget planning for GTR ASP. You’ll collaborate with the Sales team to coordinate the activation calendar, implement marketing programs, monitor KPIs, and track competitive activities in assigned markets, while closely linking with Finance for budget management.
As the Consumer Activation Manager under the area of Global Travel Retail you will do the following

REQUIREMENTS

• Education: University degree or equivalent (required)
• Work Experience: 5+ years in FMCG consumer/trade marketing experiencesConsumer/trade promotions management would be an advantageCross cultural experience would be an advantageCross functional experience would be an advantageTravel Retail experience would be an advantage
• Language: Fluent English and Mandarin Chinese
• Functional Skills: Promotions Management (required)Project Management (required)Financial Analysis (required)Computer literate: Microsoft Office and SAPBrand Management, Trade Marketing. Trade Merchandising, Shelf space/planogram management, Category management, Competitive intelligence, Negotiation skills, Basic financial skills , Brand price positioning indexing and management, External environment knowledge (taxation, trade pricing, corporate affairs, legal), Customer Service, Consumer Marketing Knowledge, Trade Research, Brand Communication (ATL / BTL), Trade Segmentation, Merchandising Management, Key Account Management

Please refer the Job description for details