YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Deliver UK & Ireland business strategy through CRM activities across all digital platforms.
• Lead key projects to grow the active database, embed personalization, design tailored customer journeys, and drive sustainability.
• Develop and execute direct-to-consumer communications (email & SMS) using Salesforce and Adobe.
• Partner with Business Analysts and IT to strengthen digital platforms for both internal and external users.
• Leverage optimization tools (e.g., Einstein) to enhance email setup and performance.
• Proactively identify and address issues impacting strategic, operational, or project delivery.
• Drive consumer engagement through A/B testing and data-led insights.
• Manage day-to-day agency relationships to deliver impactful D2C content and campaigns aligned with segmentation, messaging, and creative needs.