PRINCIPLE ACCOUNTABILITIES

• Design and implement creative, compliant, and high-impact strategies across physical and digital channels.
• Manage our digital ecosystem, blu.co.nz to drive seamless customer journey.
• Translate consumer insights and platform data into innovative campaigns that work within legal and regulatory constraints.
• Lead the content calendar and digital presence while coaching your direct report.
• Leverage non-traditional marketing channels, where permitted by law, responsibly and effectively.
• Continuously refine digital performance, using analytics and creative experimentation to drive results.

SKILLS AND EXPERIENCE REQUIRED

• Proven experience in digital marketing, eCommerce, or D2C within challenging or restricted industries (e.g. tobacco, alcohol, gaming).
• Strategic mindset with the creativity to market differently when conventional channels are off-limits.
• Strong grasp of SEO, CMS, CRM tools, and digital campaign execution. Agile, adaptable, and driven to innovate, experience a restricted sector.
• Analytical thinker with a hands-on approach to data, content, and results.
• Collaborative leader with people management skills and the ability to influence cross-functional teams.

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

Enjoy working in a team that welcomes fresh ideas and out-of-the-box thinking? If yes, as our Consumer Experience Manager, you’ll lead unique strategies to build loyalty, and grow performance, all within the framework of a restricted marketing environment.
If you are a consumer centric marketer who thrives on solving complex challenges with creativity and impact? Naturally enjoy building innovative campaigns when traditional marketing isn’t an option? This role also offers an opportunity to coach one direct report i.e. Consumer Experience Executive based in, Wellington.
Reports to a supportive and dynamic Consumer Marketing Leader, who believes in growing talent from within. Be a part of a friendly team environment.
At Imperial Brands, we operate in a highly regulated market. An inclusive, innovative global FMCG business supported by 25,000 employees.