BRISTOL - HYBRID

Step into a pivotal role at Imperial Brands as a Consumer Insights Manager! We are looking for an experience Consumer Insights Professionals to join our dynamic team here at Imperial Brands, based in Bristol with a hybrid working model. In this impactful and exciting position, you’ll lead consumer insights across our Africa, Asia, Australia, Central and Eastern Europe regions (AAACEE), driving consumer-centric decision-making. This is your chance to be part of a forward-thinking, inclusive global FMCG business, home to 25,000 talented people worldwide .
Don’t miss out on this incredible opportunity to make a significant impact!

PRINCIPLE ACCOUNTABILITIES

• Champion Consumer Centricity: Elevate consumer understanding in the AAACEE region, especially in key markets, to optimise our portfolio, uncover new opportunities, and bolster brand equity.
• Develop the Consumer Compass: Collaborate with global, regional, and cluster teams to advance the Consumer Compass framework, ensuring alignment and strategic insights.
• Lead Social Listening Initiatives: Establish a robust Social Listening Framework and generate three key trend reports to capture the real-time consumer voice.
• Support Global Frameworks: Implement and monitor global frameworks like Brand Building and Typologies, advising and educating stakeholders on their deployment in AAACEE markets.
• Collaborate with Global Teams: Partner with global consumer insights teams to validate data relevance for the AAACEE region, fostering strong relationships and ensuring data-driven strategies.
• Be the Consumer Advocate: Lead the consumer agenda by deeply understanding their needs through research and firsthand listening, shaping market strategies that drive growth and success.

SKILLS AND EXPERIENCE REQUIRED

• Demonstrated experience as a Consumer Insights Manager within a large FMCG or related industry, showcasing your ability to drive impactful insights.
• Senior leader with the gravitas to advise and present to senior leadership teams, manage upwards, and influence without direct line management responsibilities.
• A subject matter expert in Consumer Insights, adept at gathering quantitative data and working within a matrix environment or research agency.
• Strong analytical skills paired with strategic thinking to navigate complex data and inform business decisions.
• Excellent communication and collaboration abilities to effectively engage with diverse stakeholders and influence decision-making.
• Hands-on experience with social listening tools and frameworks to capture and analyse consumer sentiments in real-time.
• Ability to manage multiple projects while delivering high-quality results, showcasing your organisational skills and attention to detail.

ABOUT US

We’re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.
As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process