Consumer Insights Supervisor at PepsiCola Bottling Company of New York Inc

, , Guatemala -

Full Time

Start Date

Immediate

Expiry Date

18 Apr, 26

Salary

0.0

Posted On

18 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Curiosity, Growth Mindset, Story Telling, Teamplayer, Relationship Building, Analytics, Strategic Brand Insights, Purposeful Positioning, Commercial Mindset, Digital Mindset, Bias For Action, Proactivity, Consumer Research, Retail Data Analysis, English Proficiency

Industry

Food and Beverage Services

Description

Overview We Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo has recognized brands such as MIRINDA®, GRAPETTE®, DORITOS®, TORTRIX®, CEBOLLITAS®, CHICHARRONES CRIOLLOS®, HOJUELITAS®, among others. A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: PepsiCoJobs Join PepsiCo, dare for better. Responsibilities The Opportunity The Consumer Insights Sr. Analyst is on the forefront of the insights transformation in Pepsico, the voice of the consumer and an essential strategic partner to the marketing team to unlock growth for the C&C portfolio and champion Insights Capabilities. This role is critical partner to the local Marketing, R&D, Innovation, Commercialization and Sales teams and needs to ensure that the decisions taken and assets developed are based on the needs and wants of the Caricam consumers. Your Impact • Drive the consumer-centric culture by building a strong sense of empathy for key consumer targets across the brand marketing team and across the organization. • Actively participates in key planning processes • Lead the Consumer Insights Learning Plans for Gamesa • Support JBP processes with Key customers & retailers • Integrates research, intelligence and analytics to generate insights that facilitates decision making. • Drive the development of future growth opportunities for the brands and categories. • Play a critical role in the development of effective, consumer-centric advertising, programming and innovation ideas, that will be key in the digital mindset journey. • Support Latam Foods teams by sharing local insights and helping them understand the local consumers. • Facilitates planning and execution of insights activities for the brands in collaboration with other functions (R&D, Innovation, Shopper Insights, Analytics, Revenue Managements, Field Marketing) • Support the DX teams by leading the local insights analysis and presentations to customers. • Support the Revenue Management teams by leading the value agenda. Qualifications Who Are We Looking For? • Curiostity & growth mindset • Story telling • Teamplayer/Relationship building • Analytics (Execution, quality, identify growth opportunities) • Strategic Brand Insights • Purposeful Positioning • Commercial & Digital Mindset • Bias for action and proactivity • Minimum 2 year-expertisse on quali/quanti consumer research and analytics • Ideally familiarity and comfort with analyzing sindicated retail & panel data (Nielsen, Kantar WP, Euromonitor, etc) • 100% English proficiency both oral & written If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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Responsibilities

The Consumer Insights Supervisor will drive a consumer-centric culture and support various teams in making data-driven decisions. This role involves leading insights activities and developing growth opportunities for brands.