Consumer Marketing Director at Philips

, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

17 Apr, 26

Salary

0.0

Posted On

17 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, E-commerce, Marketing Research, B2B, B2C, Brand Management, New Product Launches, Campaign Management, Strategic Thinking, Problem Solving, Team Management, Communication, Negotiation, Media Planning, Consumer Insights, Promotional Planning

Industry

Hospitals and Health Care

Description

Job Title Consumer Marketing Director Job Description Your role: • Responsible for guiding the development and implementation of marketing strategies and plans based on strong consumer/ customers/ people insights, enhancing our brand preference and driving consumer centric culture. • Partner with RBUs, develops and reviews the activation of the (Regional) Marketing Plan and integrates marketing cadence and launch / NPI process across the region and ensures strategy and execution are synchronized. • Lead a group of experts in CRM, Media, Social to works closely with cross-functional teams to offer strategic inputs throughout the integrated planning cycle, ensuring that long-term planning is comprehensive and aligns with business goals. • Evaluates the effectiveness of media and marketing campaigns by analyzing performance data, and use insights gained to adjust and improve strategies continually, ensuring that media plan and campaigns are optimized for better results and aligned with evolving business objectives. • Drives media planning and effectiveness via continuous ROI improvement via MMM application, steering media briefings and delivering media plans (together with local digital managers on zone level where applicable) including Joint Business Planning with relevant partners. • Owns external agency relationship (media, localization, creative where applicable, etc.) including reviewing the roster, setting SOW and C'SAT/KPI setting and auditing results and compliance in cooperation with procurement. • Collaborates closely with Regional Business leaders to develop effective channel strategies to drive market growth, and facilitates shopper excellence by orchestrating promotional planning and toolkit requirements for top customers. • Optimizes creative content adaptation by channel based on performance, and complements with local content and activation where needed, whilst adhering to Brand and sub-Brand standards. • Plans and ensures alignment across Region for A&P planning, effectiveness and efficiency both working and non-working. • Lead and buid high performance team and upgrade the organization consumer marketing capabilities. You're the right fit if: • Work Experience Minimum 10+ years of experience in areas such as Digital Marketing, E-commerce, Marketing Research, B2B, B2C, or B2G Marketing, Brand Management, New Product Launches, Campaign Management or equivalent. • Relevant industry/market/distribution know-how. • Strong communicator - good presentation skills & negotiations skills. • Ability to represent Philips externally as brand ambassador • Good strategic thinking/business planning • Able to build and manage a sizable team with domain experts • Continuous Improvement / Problem solving capability About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about our business. • Discover our rich and exciting history. • Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here. At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights

Responsibilities

The Consumer Marketing Director is responsible for developing and implementing marketing strategies based on consumer insights to enhance brand preference. They lead a team of experts and collaborate with cross-functional teams to ensure alignment with business goals and optimize marketing effectiveness.