JOB SUMMARY

We are looking for an experienced Consumer Marketing Manager to join our award-winning marketing team to support the delivery of market-leading, customer-centric food and farming campaigns. This role is offered on a hybrid basis, two days from our HQ in Coventry and the remainder working remotely from home.
At the Agriculture and Horticulture Development Board (AHDB), we inspire British farmers, growers and industry to succeed in a rapidly changing world. So, by working for AHDB, you won’t just be helping farmers sell their food to consumers, you’ll be helping shape the future of sustainable food production and leaving a legacy for the next generation.
We are looking for an enthusiastic individual with strong marketing expertise who can demonstrate the successful management and delivery of campaigns and ultimately achieve improved levels of engagement and satisfaction. A thorough understanding of digital marketing and an interest in food or British agriculture is essential.
As Marketing Manager, you’ll play a pivotal role in the execution, optimisation and monitoring of multi-channel campaigns and regular communication programmes. Our business to consumer campaign work covers a broad range of media, including TV, social, digital, press and in-store/ supermarket POS. Examples of this can be found here: https://ahdb.org.uk/marketing

JOB DESCRIPTION

• Manage the development, delivery and evaluation of specific marketing activities with full responsibility for defined areas of large-scale campaigns and/or the entirety of a small-scale campaign
• Manage various digital campaigns and workstreams, including effective website, search and social media marketing, as well as influencer and content marketing
• Contribute to the development, and support the delivery of strategic plans to drive consumer demand for British products
• Establish effective objectives and targets for defined marketing activities
• Embrace partnership working both internally and externally to help drive greater efficiencies, leverage additional resource and reduce duplication in the marketplace
• Contribute to the development of a single AHDB marketing calendar (rolling 12 month), ensuring opportunities for synergy across sectors and with external partners are maximised
• Evaluate marketing activities to ensure best use of levy, making recommendations for improvement as appropriate
• Establish and maintain a good understanding of the target audience and marketplace, identifying and developing tactics to exploit existing and new market opportunities
• Manage relationships with external agencies and suppliers to ensure optimal effectiveness and efficiency
• Line management may also be a requirement of the role

NATIONALITY REQUIREMENTS

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements

Communications / Marketing