Consumer Proposition and Insights - Senior Manager
at
Philips
Amsterdam, , Netherlands
-
Full Time
Start Date
Immediate
Expiry Date
17 Sep, 25
Salary
0.0
Posted On
19 Jun, 25
Experience
7 year(s) or above
Remote Job
Yes
Telecommute
Yes
Sponsor Visa
No
Skills
Good communication skills
Industry
Marketing/Advertising/Sales
Description
Responsibilities
Generating learning and identifying opportunities from combining multiple sources of information - qual and quant - that help unlock hypothesis, create winning propositions and inform strategy (past consumer and dental professional studies, existing digital consumer and dental professional data, secondary research available)
Generating adhoc analysis and socializing learning from existing Brand Health tracker – consumer and dental professional based
Implementing and owning the full end to end research roadmap for innovation projects (concept test, claims test, line optimization, pack test …), translating key learning into actions for the project teams
Representing the voice of the consumer and dental professional to inform decision-making at any step of the innovation process (VPC, PDLM, MLDs)
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