Content and Collateral Manager at US Bank National Association
Atlanta, GA 30328, USA -
Full Time


Start Date

Immediate

Expiry Date

23 Jun, 25

Salary

0.0

Posted On

24 Mar, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Content Marketing, Payments, High Pressure Environment, Creativity, Case, Copywriting, B2B Marketing, Sales Enablement, Collateral

Industry

Marketing/Advertising/Sales

Description

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

JOB DESCRIPTION

In this new position, the Marketing Manager reporting to the Head of Content and Communications as part of the North America Marketing team will drive the creation of high-impact collateral and content assets that empower our sales team and engage customers. This role sits at the intersection of marketing, product marketing and sales ensuring our messaging is compelling, consistent, and aligned with business objectives.

  • Manage the complete cycle of collateral and marketing assets from initial request to compiling of content, copywriting and design, and stakeholder and compliance approvals
  • Develop and execute an intake process that supports product delivery and enhances sales enablement.
  • Create and manage library of sales enablement materials working closely with our Seismic platform team to understand usage and positioning of assets.
  • Collaborate closely with sales, product, and channel marketing to ensure content meets the needs of our prospects and customers.
  • Optimize and refresh existing content to reflect updates as applicable
  • Ensure all content maintains brand consistency, tone, and messaging alignment
  • Work with designers and other stakeholders to produce high quality visually compelling assets
  • Track content effectiveness through engagement metrics and voice of sales
  • Execute creative requirements to deliver compelling product content through clear on-brand creative direction.
  • Ensure all content is compliance approved and conduct Periodic Reviews of all submitted collateral
  • Management of multiple third-party vendors
  • Establish processes and workflows for content creation, approvals, measurement, and distribution.

QUALIFICATIONS

  • 5+years of experience in content marketing, sales enablement, or a related role
  • Experience creating variety of content formats include collateral, pitch slides and case studies
  • Experience in payments or B2B marketing preferred
  • Thrives in an environment that requires daily interface with cross-functional teams throughout the larger organization.
  • Team player. Results- and service-oriented with a passion for creativity and innovation.

SKILLSET ATTRIBUTES:

  • Strong storytelling and copywriting skills with ability to translate complex ideas to clear, audience centric messaging
  • Ability to adapt quickly to changing priorities and create new and better ways for the organization to be successful.
  • Maintain high ethical standards; gain the confidence and trust of others through honesty, integrity and authenticity with a risk and controls mindset
  • Independently handles multiple projects and meets critical deadlines in a fast-paced, high-pressure environment.
  • Tracks and prioritizes tactics and deadlines.
    If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Responsibilities

In this new position, the Marketing Manager reporting to the Head of Content and Communications as part of the North America Marketing team will drive the creation of high-impact collateral and content assets that empower our sales team and engage customers. This role sits at the intersection of marketing, product marketing and sales ensuring our messaging is compelling, consistent, and aligned with business objectives.

  • Manage the complete cycle of collateral and marketing assets from initial request to compiling of content, copywriting and design, and stakeholder and compliance approvals
  • Develop and execute an intake process that supports product delivery and enhances sales enablement.
  • Create and manage library of sales enablement materials working closely with our Seismic platform team to understand usage and positioning of assets.
  • Collaborate closely with sales, product, and channel marketing to ensure content meets the needs of our prospects and customers.
  • Optimize and refresh existing content to reflect updates as applicable
  • Ensure all content maintains brand consistency, tone, and messaging alignment
  • Work with designers and other stakeholders to produce high quality visually compelling assets
  • Track content effectiveness through engagement metrics and voice of sales
  • Execute creative requirements to deliver compelling product content through clear on-brand creative direction.
  • Ensure all content is compliance approved and conduct Periodic Reviews of all submitted collateral
  • Management of multiple third-party vendors
  • Establish processes and workflows for content creation, approvals, measurement, and distribution

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la
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