Responsibilities

Key job functions include, but are not limited to:

• Executing the promotion of our brand story through marketing communications across a variety of channels, including digital, social, website, paid advertising, SEO, marketing automation, content marketing, PR, events, and email
• Creating and delivering insightful content. You will increase demand generation, promote thought leadership, and engage strategic partners through influential curated and created content.
• Developing, managing, and tracking ROI metrics, understanding how our marketing activity turns into customers, and continually refining our process to convert users.
• Building drip campaigns, automation rules, lists and templates, and managing performance.
• You have produced a library of assets that are effective at generating demand from our target audience and can move them through the marketing funnel effectively
• You understand our value proposition and collaborate easily with your peers to develop the content you need to generate interest
• Work directly with our creative and marketing teams to produce final concepts from start to finish
• Managing relationships with marketing teams, partners, and other internal leaders, effectively balancing different viewpoints, priorities, and expectations
• You can create business-focused content tailored to specific C-suite and senior business audiences
• Build our audience of engaged users and fans both online and off, through social media and community engagement
• Leading, managing, and supporting content and projects as needed to execute the marketing strategy
• Drive innovative idea generation by monitoring trends in social, digital, and mobile media and exploring new tools, trends, and applications
• Ability to communicate information and ideas effectively and creatively in a written, visual, and oral format
• Completing other projects as assigned

Experience and Qualifications

• 3+ years of digital marketing experience in an agency or in-house marketing department.
• You have a degree or a diploma in marketing- or communications-related field.
• You’ve managed content campaigns driven both by paid and earned media.
• You’re quick at picking up new digital tools and technologies and aren’t afraid to try things out.
• You have solid writing and communication skills.
• You thrive in Microsoft Office – Word, PowerPoint, and Excel.

Bonus Experience and Qualifications

• You have experience with marketing automation and CRM applications.
• You have experience interviewing stakeholders, customers, and other market players to get actionable, qualitative data.
• You have experience working with publicly traded companies and the special requirements this entails.