Content and Creative Manager/Senior Manager at Waymark

Detroit, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

21 Feb, 26

Salary

125000.0

Posted On

23 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Marketing, Creative Strategy, Brand Marketing, Storytelling, Video Production, Social Media Management, Campaign Management, Collaboration, Writing, Editing, Creative Production, Engagement, B2B SaaS, Startup Experience, Design, AI Tools

Industry

Software Development

Description

Content and Creative Manager/Senior Manager Application Deadline: 26 November 2025 Department: Marketing Employment Type: Full Time Location: Detroit [Remote] Reporting To: Director of Marketing Compensation: $80,000 - $125,000 / year Description We’re looking for a Content and Creative Manager/Senior Manager who’s passionate about storytelling, design, and bringing bold ideas to life across channels. This is a hands-on role for someone who thrives in fast-moving environments and enjoys both strategy and execution. You’ll help shape Waymark’s content and creative presence — spanning social, video, and digital storytelling — and play a key role in how we show up as a brand. Reporting to the Director of Marketing, you’ll plan, create, and distribute content that builds awareness, supports go-to-market initiatives, and drives engagement with prospects and customers. This role blends creativity with action: you’ll plan content, make it, and share it. The ideal candidate loves building new programs, experimenting with formats, and collaborating across teams to tell great stories. Key Responsibilities Content Planning and Creation Plan and manage the content calendar across key channels — including social, blog, website, email, and newsletters — with a strong focus on video storytelling. Create and publish standout content in multiple formats: posts, videos, case studies, blogs, and marketing resources. Write, edit, and adapt content for different platforms to maintain a clear, consistent voice. Repurpose top-performing content and continuously test new ideas to increase reach and impact. Build systems that make content easy to find, share, and reuse across marketing and other teams. Social Media Management Drive Waymark’s social presence across key platforms — planning, content creation, posting, and audience engagement. Develop and execute social campaigns that align with broader marketing goals and spotlight Waymark’s product, customers, and team. Create native social content — from posts and graphics to short-form videos — that captures attention and sparks conversation. Collaborate with teammates to surface stories, amplify campaigns, and share company updates. Track performance and adapt based on insights and trends. Campaigns and Collaboration Support integrated marketing campaigns — from product launches to webinars and events — through creative storytelling and asset creation. Partner with Sales and Customer Success to craft enablement materials and showcase customer success stories. Work with freelancers and creative partners to scale production when needed. Skills, Knowledge and Expertise 4–7 years of experience in content marketing, creative strategy, or brand marketing (ideally in B2B SaaS or creative tech). Experience working in a startup or early-stage company where you’ve built programs from scratch. A storyteller at heart who loves to experiment with formats and platforms. Excellent writing, editing, and creative production skills. Deep understanding of social platforms and what drives engagement. Experience working cross-functionally with design and growth teams. Excited to build new programs, not just maintain existing ones. Bonus: Experience with design, video production, AI tools, or creative SaaS platforms.

Responsibilities

The Content and Creative Manager/Senior Manager will shape Waymark’s content and creative presence across various channels, focusing on storytelling and brand engagement. This role involves planning, creating, and distributing content to support marketing initiatives and drive customer engagement.