Job Description

ROLE OVERVIEW

Reporting to the Head of Digital, as the Content & Campaign Specialist, you will be responsible for planning, developing, and executing content for monthly marketing campaigns delivered through CRM (email, SMS, direct mail) and digital channels (web and social media). With a strong focus on campaign execution and commercial impact, you will ensure content is clear, engaging, and tailored to drive lead generation, conversion, and customer retention. Working cross-functionally with internal teams and external agencies, you’ll adapt global assets to local needs, maintain brand consistency, and support strategic partnerships that extend our reach. This is a hands-on, fast-paced role ideal for someone who thrives on creating customer-first content that delivers measurable results.

KEY RESPONSIBILITIES CONTENT PLANNING & DEVELOPMENT (20%)

• Plan and produce content calendars aligned with monthly campaign and offer themes, with a focus on driving customer acquisition and retention.
• Create and adapt content for CRM (email, SMS, direct mail) and digital channels (web updates, social posts, landing pages) that supports measurable business outcomes.
• Ensure all messaging is aligned with brand voice and CRM customer segments.