CarOnSale is the AI-powered platform for the B2B used car trade in Europe. Over 40,000 buyers from more than 20 countries trade on our platform, and 85% of the inventory is exclusive to us. We combine software, pricing intelligence, logistics, and financing in a single layer, acting as the operating system for an entire industry.

One Platform. One Profit Engine.

Your tasks

• You decide which topics we cover throughout the year and are responsible for topic planning.
• You will develop white papers, market analyses and technical articles based on our platform data.
• You will build our media presence: establishing PR contacts, offering topics, and placing articles.
• You ensure that CarOnSale is visible when dealers research, in search engines and in AI responses.
• You are responsible for managing the content pipeline: topics, formats, timings.
• You plan and execute dealer events, from conception to on-site implementation.
• You coordinate the distribution of your content with CRM and new media.
• You report directly to the Principal Marketing.

What you bring

• You write professionally for a specialist audience, for example from B2B content marketing, specialist editorial departments, journalism, corporate communications or agencies.
• You explain complex topics in an understandable way and substantiate your statements.
• You know how to write for a specialist target group without it sounding like advertising.
• You work independently and maintain an overview even when managing multiple projects.
• AI-savvy work style: You actively use tools like Claude, ChatGPT or Copilot in your daily work.
• German at C2 level and English at C1 level.

Advantageous

• Experience in automotive, mobility, or on a B2B platform
• Live event experience under your own responsibility
• An existing PR network or verifiable media contacts
• Understanding of SEO and visibility in AI responses (GEO, AEO)
• Understanding CRM-driven distribution