Job No. BBUK13720
Content Creator - London
Enabling Functions
Communications & Marketing
London
Permanent
About the role
Are you a creative individual with a passion for writing engaging and compelling content? Do you thrive in a dynamic and innovative environment? If so, we have the perfect opportunity for you at Balfour Beatty!
Balfour Beatty is a leading international infrastructure group, recognized for creating innovative and sustainable solutions. We foster a collaborative and inclusive work environment where every team member thrives and contributes to our success.
Based out of Canary Wharf, as a Content Creator in the Candidate Attraction team, you will play a crucial role in building our digital presence. Your creativity and expertise will drive brand awareness and engagement across various digital platforms. If you are passionate about crafting compelling content and have a knack for storytelling, we want to hear from you.
What you’ll be doing

As a Content Creator at Balfour Beatty, you will:

• Create and deliver a drumbeat of “always on” engaging content across a range of multimedia channels using appropriate tone and style for the audience and channel in support of the Candidate Attraction strategy, ultimately helping to position Balfour Beatty as an employer of choice and helping to attract the right talent.
• Use your knowledge of different writing styles to demonstrate what it’s like to work for Balfour Beatty drawing out the elements that will resonate best with each target audience.
• Develop content plans in support of the Candidate Attraction strategy, utilising your knowledge of digital channels, SEO and data, and executive against them
• Understand the technical elements of the job families and roles we are profiling and effectively communicate the opportunities available
• Be comfortable bringing our people stories to life using a variety writing styles
• Help to update the Balfour Beatty career’s website with engaging content, working in partnership with the wider Communications function
• Ensure that all content is on-brand, consistent in style and quality, and optimized for search engines.
• Develop and publish a regular Talent Community newsletter
• Review and respond to Glassdoor reviews in a timely manner
• Generate innovative ideas to drive Candidate Attraction success and engage our target audiences

Who we’re looking for

To be successful in this role, you should have:

• Proven experience as a content writer/creator either in-house or agency
• Experience writing for technical roles either within the infrastructure and construction industry or similar is ideal but not required
• Excellent writing, editing, and proofreading skills
• Creative thinking and the ability to generate innovative ideas to drive success
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• An understanding of analytics and Candidate Attraction KPIs is ideal
• Working knowledge of using Content Management Systems (CMS), Customer Relationship Management (CRM) – Beamery and social media platforms is advantageous
• Stay up to date with industry trends and best practices to continuously improve our content strategy
• Knowledge of SEO best practices and digital marketing channels

Why work for us
Day in, day out, our teams deliver some of the UK’s most ambitious, exciting and meaningful projects; developing, building and maintaining the vital infrastructure that supports national economies and strengthens communities.
Why join us?

As if contributing to and supporting work that makes life better for millions wasn’t rewarding enough, we offer a full range of benefits too. You’ll have the freedom to shape the package that’s right for you and your life. Here are some of our key benefits:

• Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow.
• 25 days paid annual leave (pro rata)
• Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave
• Pension, share incentive plan, volunteering leave, recognition schemes and much more…

About us
Balfour Beatty Group Enabling Functions are Legal, Finance, IT and Procurement, Communications, Health Safety and Environment, HR and Sustainability. Together, they support delivery of our Build to Last strategy whilst improving efficiencies and standardising our approach, systems and processes.
Diversity and inclusion
At Balfour Beatty we believe that diversity and inclusion are essential components of any successful, happy workplace. Through our Value Everyone Diversity and Inclusion Strategy and Action Plan, we are growing our diverse workforce and developing our inclusive culture where everyone is able to thrive and reach their full potential, regardless of their identity or background. To find out how we are making this a reality, visit www.balfourbeatty.com/diversityandinclusion
To help and support us with our desired commitment to create an inclusive culture we are members of WISE, enei, Business Disability Forum and the Association for Black and Minority Ethnic Engineers (AFBE). In 2020, we signed the Audeliss and Involve Open Letter to demonstrate our commitment to taking key long term and sustainable actions on Black Inclusion. Balfour Beatty is also a Gold Award holder in the Ministry of Defence ‘Employer Recognition Scheme’ and actively encourage applications from Armed Forces personnel, veterans and reservists.
As a Disability Confident Employer, we are committed to working with people who have disabilities and long-term health conditions to remove barriers for them in obtaining employment. We are also committed to offering applicants with a disability an interview if they meet the minimum requirements for the role. For more info, visit: https://disabilityconfident.campaign.gov.uk/
We are looking to continually improve our resourcing process and ensure that it is fair and inclusive for all. If you have any feedback on the process, please share this with us at: candidaterecruitmentqueries@balfourbeatty.com

To be successful in this role, you should have:

• Proven experience as a content writer/creator either in-house or agency
• Experience writing for technical roles either within the infrastructure and construction industry or similar is ideal but not required
• Excellent writing, editing, and proofreading skills
• Creative thinking and the ability to generate innovative ideas to drive success
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• An understanding of analytics and Candidate Attraction KPIs is ideal
• Working knowledge of using Content Management Systems (CMS), Customer Relationship Management (CRM) – Beamery and social media platforms is advantageous
• Stay up to date with industry trends and best practices to continuously improve our content strategy
• Knowledge of SEO best practices and digital marketing channel

As if contributing to and supporting work that makes life better for millions wasn’t rewarding enough, we offer a full range of benefits too. You’ll have the freedom to shape the package that’s right for you and your life. Here are some of our key benefits:

• Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow.
• 25 days paid annual leave (pro rata)
• Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave
• Pension, share incentive plan, volunteering leave, recognition schemes and much more