Content Creator & Social Media Coordinator at Kelowna Yacht Club
Kelowna, BC V1Y 1J1, Canada -
Full Time


Start Date

Immediate

Expiry Date

16 Nov, 25

Salary

45000.0

Posted On

16 Aug, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Demographics, Digital Media, Photography, Platforms, Communications, Social Media Advertising, Social Media

Industry

Marketing/Advertising/Sales

Description

WHO WE ARE

Located lakefront in the heart of downtown Kelowna, the Kelowna Yacht Club provides our members with top-quality moorage in Canada’s largest fresh-water marina. We offer an unparalleled lakeside experience featuring upscale dining, year-round social programming, and a welcoming community for all ages. Kelowna Yacht Club has been supporting boater education and safe, responsible enjoyment of Okanagan Lake since 1945. Our facility is a resource for community partners such as the Canadian Power and Sail Squadron and Adaptive Sailing Association.

QUALIFICATION & SKILLS

  • 2+ years of experience managing social media for a brand or organization.
  • Diploma or degree in Marketing, Communications, Digital Media, or a related field.
  • Ability to work flexible hours, including evenings, weekends, and holidays.
  • Ability to work well in a fast-paced environment.
  • Exceptionally reliable, trustworthy, and accountable.
  • Experience managing multiple social media accounts across platforms.
  • Proficiency in scheduling and analytics tools (e.g., Meta Business Suite).
  • Experience with paid social media advertising and campaign optimization.
  • Photography and videography skills, including basic editing.
  • Familiarity with brand voice development and audience targeting.
  • Ability to adapt content for different platforms and demographics.
  • Experience working in hospitality, tourism, or member-based organizations is an asset.
  • Knowledge and comfort level of being on the water (e.g., boating, sailing, or yacht club culture).
Responsibilities
  • Develop and implement social media strategies that align with the Club’s overall marketing objectives and brand identity.
  • Curate and create compelling content for various social media platforms, including written copy, graphics, videos, and other multimedia assets.
  • Oversee and execute content across multiple accounts on multiple platforms (e.g., Instagram, Facebook, LinkedIn), ensuring consistency in messaging, branding, and tone.
  • Work closely with team members to identify opportunities for content creation and promotion. Be self-driven in sourcing, developing, and posting timely and relevant content that reflects the Club’s activities and values.
  • Monitor and respond to comments, messages, and mentions across platforms. Actively engage with followers to foster a vibrant and positive online community.
  • Design and update internal marketing assets such as posters, digital screens, and signage to support Club events, promotions, and member communications.
  • Use social media analytics tools to track campaign performance, identify trends, and provide regular reports with actionable insights to management.
  • Plan and execute targeted social media campaigns that drive engagement, increase brand awareness, and support Club initiatives.
  • Stay current with social media trends, tools, and best practices. Make recommendations for new strategies and tactics to keep the Club’s digital presence fresh and compelling.
  • Address comments, questions and complaints with discretion, escalating issues when appropriate.
  • Uphold the Club’s standards of etiquette, discretion, and service excellence.
  • Provide knowledgeable and enthusiastic information about all aspects of Club life.
  • Serve as an in-house sales ambassador, promoting Club memberships, events, watersports, The Galley Lakeside Cafe and other revenue-generating offerings.
  • Assist with additional administrative responsibilities as required.
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