ull job description

Content Creator

Company Name: SYD CAR TRADING PTY LTD (Trading As: Allen CarSales)

ABN: 226 601 19095

Position: Content Creator

Work Type: Full Time with 38 hours per week

Salary: $81,016 + superannuation per annum

Location: 149 Parramatta Road, Concord, NSW 2137

About The Business

Established in 2017, Allen Car Sales is one of Australia's well-established independent used vehicle dealerships, specialising in the sale of quality pre-owned prestige vehicles across a wide range of market segments. Since opening its very first dealership in Concord, the business has expanded its operations to include additional locations in Five Dock, Mascot, Artarmon and Canberra.

Allen Car Sales maintains an inventory of more than 150 vehicles and sells approximately 1,500 vehicles annually. As a highly competitive automotive retailer, the company places significant emphasis on digital marketing to showcase vehicle inventory, strengthen brand recognition, generate customer enquiries and support vehicle sales.

To maximise its online presence, Allen Car Sales operates multiple digital marketing channels, including five official Xiaohongshu (RedNote) business accounts, the company website, Carsales Dealer Portal, Facebook Marketplace, WeChat Moments, and other digital advertising platforms. The company produces a large volume of digital marketing content comprising written content, professional vehicle photography, promotional graphics and other visual materials to enhance customer engagement and strengthen its brand presence across online platforms.

About The Position

Creates and publishes text, photos and videos to promote the dealership’s vehicles, services and brand across social media and digital platforms. Plans, schedules and updates marketing content to showcase vehicle inventory, grow audience engagement, increase brand awareness and generate sales enquiries.

Reporting To: This role reports to the Marketing Manager

Tasks and Responsibilities

· Develop content plans, content calendars and publishing schedules based on newly arrived vehicles, dealership promotions, seasonal campaigns and other business activities.

· Research automotive market trends, competitor activities, customer interests and emerging digital content trends to identify market and promotional opportunities for existing and newly acquired vehicle inventory and improve audience engagement.

• · Create and coordinate the production of original digital marketing and advertising