Do you want to be part of an organisation who values what you do and recognises your
achievements? We are always looking for people who are passionate, committed and driven to succeed.
We have an exciting opportunity for a Digital Marketing Executive to come and join our Marketing team.

DO YOU HAVE THE FOLLOWING QUALITIES AND SKILLS? IF SO, WE WOULD LOVE TO HEAR FROM YOU.

• A generalist and varied marketing background
• A positive, can-do attitude
• Well organised with excellent attention to detail
• Ability to work in a fast-paced environment
• Strong communication skills

EXPERIENCE & SKILLS:

• Demonstrable digital marketing experience in a similar role
• Proven expertise in copywriting and SEO
• Strong analytical skills with experience in performance reporting and data interpretation
• Experience in email marketing
• Experience with Google Ads & Google Analytics
• Understanding and experience of using WordPress
• Exceptional attention to detail
• Excellent written communication skills
• Proven experience of using social media channels for business

PRINCIPAL RESPONSIBILITIES:

Content Creation and Copywriting

• Research and write website content
• Develop content for email campaigns
• Develop content for case studies, reports and thought leadership articles
• Maintain a consistent brand tone and voice across all written materials

Research and Industry Insight

• Conduct competitor analysis, customer research and market trend monitoring
• Creation of industry reports and data-led stories
• Use insights to influence content direction and strategy

Content Strategy and SEO

• Optimise web content for SEO and UX
• Collaborate on content calendars and campaign planning
• Track content performance and contribute to ongoing improvements

OTHER RESPONSIBILITIES:

• PPC & Paid Advertising: Manage and optimise digital ad campaigns across Google, LinkedIn and Meta
• Analytics & Performance Tracking: Monitor and analyse the performance of websites, campaigns, and digital channels using tools like Google Analytics, providing data driven insights
• Reporting and Insights: Compile performance reports and provide actionable insights to optimise future campaigns
• Establishing and maintaining positive relationships with key stakeholders and partners
• Undertaking any other duties to meet personal, team and business objectives