Content Discovery & Growth Lead - DeviantArt at Wix

Tel Aviv, Tel-Aviv District, Israel -

Full Time

Start Date

Immediate

Expiry Date

31 Mar, 26

Salary

0.0

Posted On

31 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Editorial Curation, Content Strategy, Data Analysis, A/B Testing, User Behavior Analysis, Recommendation Models, Machine Learning, User Empathy, Cross-Location Collaboration, Taxonomy Design, Annotation Tasks, Community Insights, Product Requirements, Content Discovery, Network Health, KPI Management

Industry

Software Development

Description

Company Description Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,300 employees in 22 countries, launched over 40 products, and serve over 282 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level. Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all. We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed. Job Description As a Content Discovery & Growth Lead, you’ll design and shape what users see on the DeviantArt network. You’ll be tasked with a dual mission: grow discovery and engagement through relevant and engaging recommendations for a rich and holistic browsing experience, while safeguarding quality and network health. This role involves significant collaboration with remote teams, primarily in Vancouver, Canada. Central to your success will be the ability to close the feedback loop — bridging the gap between human taste and machine learning. In your day-to-day, you will Lead the directional framework and principles for content consumption across the network, working collaboratively to balance conflicting KPIs and metrics with stakeholders. Design comprehensive offline and online evaluation frameworks and set guidelines for content discovery and recommendations by translating community insights and human taste into inputs that inform scalable machine learning signals. Collaborate with ML teams to bridge the gap between high-level "quality" definitions and low-level feature engineering, ensuring models capture nuances like artistic style, medium, and technical execution while delivering on network KPIs. Translate user consumption needs into product requirements and help plan the product roadmap to meet those needs. Qualifications 5+ years of experience in editorial curation, content strategy, or a related field Competence in data analysis and A/B testing with the ability to run experiments and analyze user behavior Understanding of how recommendation models work and the ability to communicate effectively with machine learning engineers (embedding-based retrieval, collaborative, content-based filtering). Strong user empathy and understanding of the psychology of creators and consumers, including how network changes impact their livelihood and creativity Experience working closely with remote teams and managing cross-location collaboration Experience with taxonomy design or designing annotation tasks for human-in-the-loop systems to create high-quality training data – an advantage Additional Information DeviantArt is the world’s largest online social network for artists and art enthusiasts and a platform for emerging and established artists to exhibit, promote and share their works with an enthusiastic, art-centric community. We’re the movement for the liberation of creative expression. We believe that art is for everyone, and we’re creating the cultural context for how it’s created, discovered, and shared. Founded in August 2000 and part of Wix since 2017, we have over 100 million registered members and attract over 120 million unique visitors per month. Our members, known as deviants, upload tens of thousands of original pieces of art every day. DeviantArt also enables creators to monetize their work, and during the first half of 2025, over tens of thousands of creators sold for more than $10 million USD in network. City: Tel Aviv Department/Company: DeviantArt

Responsibilities

As a Content Discovery & Growth Lead, you will design and shape user experiences on the DeviantArt network. Your role includes growing discovery and engagement through recommendations while ensuring quality and network health.