As a Content Editor aligned to a squad within Personalisation and Performance Marketing team. You will play a key role in the delivery of our customer communications across our one-to-one channels.
During this 12-month fixed term contract you’ll use your strong HTML knowledge to support the team to build digital assets for marketing activity across a range of channels, such as internet bank, banking app prompts and Email.
You will be provided with approved marketing copy to build within our digital channels. Your challenge will be to ensure that we deliver excellent digital marketing experiences for our customers, ensuring the assets are built to the highest standard to maintain our brand look and feel, whilst ensuring onward journeys provide an excellent customer experience.
This will involve close collaboration with various areas of the business, particularly with multiple squads within our Marketing and Digital teams.
If successful, you’ll be reporting directly to the Content Lead within the Creative Centre of Excellence to ensure delivery of digital marketing content remains on track, delivering to our business targets.
We are happy to consider flexible working approaches to help you perform at your best.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.
For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Bournemouth or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.
If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

WHAT YOU’LL BE DOING

• Utilising Sitecore CMS and HTML (as required) to implement digital content changes and enhancements across the mobile app & internet bank channels.
• Building marketing email campaigns using Litmus and Adobe campaign to edit HTML content.
• Edit campaign illustrations across channels using Adobe Photoshop and Illustrator.
• Supporting the squad ensuring requests move through the required workflow and stakeholders’ expectations are managed effectively.
• Publishing content into production through Content Management Systems, ensuring that we follow web best practice and are being customer focussed.
• Testing builds across, email, Internet bank, Banking app and co.uk using relevant tools and emulation software, including Litmus and BrowserStack.
• Building close relationships with the analytics, digital and IT teams, as well as building relationships in squad to fully understand each brief and ensure content is accurate and commercially focused as well as customer focused.
• Interrogate the objectives of each project and understand the requirements to ensure we’re building the right things the right way. Work closely with other Content Editors to identify opportunities or resolve challenges to provide improvements and brief these in, helping us reach our conversion, customer experience and self-service targets.
• Ensure production policies, standards and governance are adhered to across our key platforms: Internet bank, Banking app, co.uk and email.
• Help train and mentor colleagues.
• Representing the Personalisation and Performance Marketing team when attending and contributing to workshops with, colleagues, stakeholders and other subject matter experts.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcome