LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally every month. With a powerhouse portfolio - including LADbible, UNILAD, GAMINGbible, and SPORTbible - we create culturally relevant content that informs, entertains, and drives conversations at scale.
At the heart of this sits our Manchester-based editorial team: a fast-paced, creative group of journalists, editors, and strategists shaping the agenda for some of the biggest youth media brands in the world.
We’re now looking for a Content Strategy Lead to join the team. This is a senior position combining hands-on content leadership with strategic oversight, ensuring that our output is audience-first, brand-consistent, and optimised for growth.

WHAT WE’RE LOOKING FOR

• Proven leadership: Experience guiding teams in a fast-paced editorial or digital content environment.
• Strategic & hands-on: Able to set vision while rolling up your sleeves to deliver.
• Data-driven mindset: Strong analytical skills with the ability to turn insights into action.
• Audience obsessed: Deep understanding of digital audiences and what drives engagement.
• Platform fluent: Expert knowledge of social platforms (especially Meta) and their content policies.
• Innovative thinker: Curious, experimental, and always looking for the next big thing.
• Great communicator: Able to align creative teams and senior stakeholders with clarity.
  If you’re interested in the role, hit apply & we’ll be in touch!

• Lead strategy & execution: Oversee planning, publishing, and optimisation of content across LADbible Group’s brands.
• Mentor & inspire: Guide and develop editorial colleagues, fostering collaboration, creativity, and accountability.
• Stay ahead of trends: Monitor performance and platform shifts, adapting strategies to maximise reach, engagement, and monetisation.
• Share insights: Communicate clear, data-led insights to editorial and leadership teams to inform decision-making.
• Drive sourcing strategy: Strengthen content pipelines and explore new opportunities for growth.
• Experiment & innovate: Champion A/B testing, trial new formats, and embed best practice across the team.
• Ensure compliance: Keep content aligned with Meta’s Content Monetisation Policies and industry standards.
• Collaborate across teams: Partner with analytics, platform specialists, and editorial leads to deliver world-class content.