QUALIFICATIONS:

• Proven experience in content creation, social media, or influencer marketing
• Proficiency in video editing tools (e.g., Adobe Premiere Pro, CapCut, Final Cut, Canva Pro, etc.)
• Familiarity with AI tools for content generation (e.g., ChatGPT, Midjourney, RunwayML)
• Understanding of social platform algorithms, trends, and viral content mechanics
• Strong communication and project management skills
• Bonus: Experience with health & wellness or nutraceutical brands

ROLE SUMMARY:

We are looking for someone who lives and breathes content creation and social trends. You’ll be responsible for generating thumb-stopping content using AI tools, UGC, and your own creative ideas. You’ll also collaborate with influencers to craft viral videos for Meta Ads, TikTok, Instagram Reels, and more—driving traffic to our Shopify store and Amazon listings.

KEY RESPONSIBILITIES:

• Create engaging video and static content for our products using AI tools, UGC, and video editing software
• Understand and implement effective hooks and formats that perform well on Meta, TikTok, and other platforms
• Engage and collaborate with influencers to guide them in producing high-quality, on-brand content
• Capture dynamic video content during events, tradeshows, marathons, and other key moments
• Work closely with the Digital Marketing Manager to align content with performance metrics and campaign goals
• Analyze performance data to understand what’s working, and tweak content accordingly
• Ensure all content supports our commercial goals—boosting conversions on Shopify and Amazon