Content Growth Marketing Lead at Starshipit

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

09 Aug, 26

Salary

0.0

Posted On

11 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, SEO, AI Content Workflows, Storytelling, Product Positioning, Digital PR, Growth Marketing, AEO, Content Optimization, Market Narrative, Freelancer Management, Pipeline Contribution

Industry

Software Development

Description

At Starshipit, we help retailers perform at their best by making shipping smarter, faster, and more scalable. Our platform helps ecommerce teams streamline fulfilment, reduce operational complexity, and turn delivery into a competitive advantage. Our customers include some of the most exciting retail and ecommerce brands across Australia, New Zealand, and beyond, including Superette, Culture Kings, Princess Polly, Hello Molly, LSKD, and thousands of fast-growing retailers shipping millions of orders every year. We’re looking for a highly creative, commercially minded, AI-forward Content Growth Marketing Lead to shape how the market discovers, understands, and chooses Starshipit. This is not a traditional content role. You’ll help build and operate an AI-powered, agentic content engine designed to scale awareness, authority, organic growth, and pipeline contribution across both search and AI-driven discovery. You’ll combine storytelling, SEO, product positioning, AI workflows, and growth thinking to create differentiated content that cuts through in a crowded SaaS market. If you love building systems, experimenting with AI, creating content that genuinely influences buying decisions, and working with a team that moves fast and thinks ambitiously, you’ll thrive in this role. Key Responsibilities Content strategy, growth & authority * Own and execute Starshipit’s content and organic growth strategy, aligned to awareness, acquisition, conversion, pipeline and revenue. * Grow visibility across SEO, AI-driven discovery, LinkedIn, PR, communities, industry publications and other relevant channels. * Partner with Growth and Product Marketing to improve organic acquisition, conversion journeys, experimentation and funnel performance. * Lead SEO, AEO and AI discoverability, including intent research, content optimisation, digital PR and authority-building activity. * Build scalable distribution and repurposing systems that extend content reach and impact. * Measure and optimise content performance, organic visibility, authority signals and pipeline contribution. AI & content engine transformation * Lead Starshipit’s shift from traditional content marketing to AI-powered content systems. * Design AI-enabled workflows that create, test, optimise, repurpose and scale content efficiently. * Build repeatable systems that improve quality, speed and impact through automation and performance insights. * Evaluate emerging AI tools and apply what matters to keep Starshipit ahead in content, search and discovery. Content Creation & Market Narrative * Create high-quality content across blogs, social, case studies, landing pages, webinars, reports, video and product storytelling. * Develop insight-led content grounded in customer needs, market trends, data and strong points of view on ecommerce shipping and logistics. * Translate Starshipit’s positioning into compelling stories for retailers and ecommerce brands. * Create product-led content that highlights workflows, use cases, customer outcomes and platform value. * Own Starshipit’s content voice and tone, ensuring consistency across channels and formats. * Manage freelancers, agencies and external contributors to scale content while maintaining quality. * Collaborate across marketing, product, sales and customer teams to keep our brand voice consistent. Skills & Experience * Proven experience leading content strategy and execution * Strong SEO experience, including technical SEO, digital PR and outreach. * Strong understanding of how AI is shaping search, discovery and content marketing. * Experience using or building AI-supported content workflows. * Excellent writing and storytelling skills with a clear, differentiated point of view. * Ability to turn positioning into commercially relevant messaging. * Commercial mindset and understanding of how content supports pipeline, revenue and growth. * Experience managing freelancers, agencies, or external partners. * Comfortable operating as a senior individual contributor in a fast-paced, high-growth environment. Life at Starshipit Our people are what make us great, and our culture is something we’re especially proud of. We’re a team who love what we do. Not only are we diverse, we’re inclusive which means our people can be themselves. Every idea and perspective is valuable and reflected in how we interact with our partners, customers and teams. We’ve got the perks covered with: * Dedicated learning and development fund to support your career and performance goals * Accelerated career growth –we’re big on promoting from within * Flexible working opportunities which go beyond leaving early to beat the traffic * Wellbeing focus Starshipit is an equal opportunity employer committed to fostering a diverse, equitable and inclusive workplace. We do not discriminate in employment opportunities or practices on the basis of age, ancestry, race, disability, ethnicity, family or marital status, gender identity, political affiliation, religion, sexual orientation, or any other legally characteristics and encourage candidates from all backgrounds to apply.

Responsibilities

Lead the transition from traditional content marketing to an AI-powered content engine to drive organic growth and pipeline. Develop high-quality, insight-led content and distribution systems to increase brand authority and visibility across search and AI discovery channels.