Core responsibilities

Content & Thought Leadership

• Produce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts
• Act as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy
• Support flagship content initiatives for Arbor and help establish equivalent campaigns across other suite brands
• Repurpose long-form assets into engaging, short-form formats across multiple marketing channels
• Partner with Demand Gen on gating strategy, launch sequencing and nurture campaigns to hit termly content lead and pipeline targets
• Collaborate with Product Marketing to map product messaging directly to key buyer personas
• Create on-brand visual assets using Canva and AI tools

Owned Channels & Brand Governance

• Own day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests
• Run organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business
• Execute group SEO and AI Engine Optimisation (AEO) workflows, tracking organic visibility and AI-referral growth
• Seed content within the Arbor Community platform to deepen engagement with our user base
• Protect and champion Arbor brand guidelines, keeping our asset libraries updated and flagging off-brand work
• Support the delivery of print and event collateral, including supplier coordination

Measurement, Reporting & Modern Ways of Working

• Track and report on gated content leads, webinar attendance, asset downloads, web sessions and AI-driven referrals
• Embed AI-assisted workflows into your daily routine to compress production timelines and raise overall output quality
• Oversee freelancer and agency support, managing briefs and maintaining strict quality control
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