Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
Job category: Communications, marketing and public affairs
Job posting ID: 7536
Employment status: Regular full-time
Position’s anticipated start date: 2025-08-18
Classification: PTS/MGT/IT B
Salary/Rate of pay: $80,078 - $94,028

Application deadline: 2025-09-07

• This external job posting may close earlier than the advertised deadline. We recommend applying as soon as possible.

APPLICATION REQUIREMENTS:

• Your up-to-date resume.
• Job specific cover letter.
• We recommend you save a copy of the job posting for reference throughout the recruitment process.
  Do you currently work for Canadian Blood Services? All employees must apply via the internal career page.

TOGETHER, WE CAN MAKE ALL THE DIFFERENCE IN THE LIVES OF OTHERS.

Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team, join Canada’s Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.

DESIRED EDUCATION AND SKILLS

• Completion of post-secondary education in a relevant discipline from a recognized academic institution is essential, preferably in Public Relations, Journalism, Communications or Marketing.
• Minimum five (5) years of Marketing communications-related experience; minimum of three (3) years’ within a Senior writing role.
• Healthcare and/or biopharma or agency experience is an asset.
• Proven ability to translate complex ideas into clear, compelling content across multiple formats, with a sharp eye for storytelling, brand voice and audience impact.
• Strong knowledge of Microsoft Office apps and Adobe Acrobat.

ABOUT THE ROLE

Canadian Blood Services is looking for a Regular full-time Content Lead (Senior Copywriter) to join our dynamic Integrated Marketing team.
If you’re a strategic storyteller who combines copywriting craft with creative leadership, this role is for you. You’ll shape the voice of national campaigns, guide writers on our team, and bring our brand voice to life across every channel.
Reporting to the Manager, Creative Studio, you’re not just a writer; you’re a strategic thinker and creative force. From a 15-second ad to a donor testimonial, a social caption to a long-form video, you bring clarity, purpose and emotion to every word.
As Lead Copywriter, you’ll guide the voice and tone of our marketing efforts across platforms, ensuring everything we put into the world is clear, compelling and rooted in purpose. Your writing will drive action, build trust and elevate our brand across national campaigns and internal initiatives.
You’ll also be a hands-on leader providing mentorship and direction to writers, collaborating closely with designers and creative partners and helping build a culture of high creative standards.
At Canadian Blood Services, you’ll experience what you get when you give: a chance to lead with purpose, sharpen your craft alongside a passionate and collaborative team and see the real impact of your work across the country. If you’re looking to grow as a creative leader while contributing to something bigger than yourself, this role is made for you.

IF THIS ROLE RESONATES WITH YOU, WE ENCOURAGE YOU TO APPLY BY PROVIDING YOUR UP-TO-DATE RESUME. THIS COULD BE YOUR FIRST STEP TOWARDS A MEANINGFUL AND INSPIRING CAREER. COME TO WORK EACH DAY KNOWING THAT YOU SAVE LIVES.

We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Emails are sent directly from our system, to ensure you receive them please add donotreply@blood.ca and system@successfactors.com to your safe senders list.
Applicants who require accommodation should discuss their needs with us.