WHO WE ARE

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.
• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.
• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

MINIMUM CANDIDATE QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in a relevant field (e.g. English, Communications, Journalism, Library Science, Information Science, Information Systems, Marketing Operations) or equivalent Experience in health care, pharmaceutical, or biotech industries.
• 5 years of experience in professional roles focused on content/digital asset management, content or marketing operations, content review/approval, compliance, and/or governance.
• 2 years experience using Veeva Vault PromoMats (VVPM).
• Experience in operations management of content and digital asset management capabilities for multi/omnichannel environments; strong understanding of related concepts such as regulatory compliance, modularized content, taxonomies, metadata.

ADDITIONAL DESIRED CANDIDATE QUALIFICATIONS & EXPERIENCE

• Knowledge of marketing lifecycle/practices including therapeutic areas, brand ecosystems, and agency operations.
• Expertise in creating job aids, process/system documentation, and related communications to meet the needs of the audience.
• Adaptive and agile mindset with a commitment to continuous process improvement.
• Program/project management experience.
• Advanced communication skills, with proven ability to collaborate with enterprise stakeholders across functions and levels.
• Familiarity with MLR (medical, legal, regulatory) review processes / workflows

KEY RESPONSIBILITIES

• Contribute to Content Management Operations team in developing, revising, implementing, training, and communicating digitally-forward standards, processes, and best practices for all content/digital asset operational processes.
• Drive design and implementation of operational state processes for new/revised capabilities.
• Support Content Management team with understanding current state and designing future state ways of working to enable delivery of the Content product(s) roadmap.
• Monitor content/digital asset process adoption, usage, and compliance; identify gaps and opportunities in process, system, and training and develop/execute plans to address, in partnership with user activation teams
• Support cross-functional stakeholders and partners in understanding and adopting existing processes and identify areas for improvement.
• Partner with Executive Director - Content Suite Lead on future state strategy, planning, and change management.
• Partner with the Business Product Owner to effectively communicate with stakeholders around planning, testing, and communication regarding relevant Veeva Vault PromoMats (VVPM) roadmap updates and other change management.
• Comply with all laws, regulations and policies that govern the conduct of Genentech activities.
• Work with cross-functional partners to design, implement, and track content operations metrics and KPIs.
• Develop, maintain, and coordinate with partners all Content Management and Review Operations documents/resources, including on the Content Management & Review website.
• Support Corrective Action Plans (CAPs) required from content-related HCO audits and other compliance-related processes.

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.
• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.
• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront