What You'll Do

• Craft, Adapt & Refine: Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints. You’ll own the voice of your market, ensuring content is resonant, persuasive, and local-first.
• Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features, from initial concept to launch.
• AI-native localization: manage LLM-driven workflows, help design prompts, and leverage machine translation to protect quality, maximize efficiency, and scale content volumes.
• Think as a user: Act as the voice of the traveller. You’ll synthesize local user research and market trends to challenge global assumptions and advocate for local user needs.
• Drive impact through testing: Initiate and support A/B tests on localized content to measure the impact on conversion, engagement, and traffic to inform content strategies.
• Collaborate and Iterate: Work seamlessly with cross-functional teams to ensure content is integrated into the design and development process from the beginning. Provide regular feedback to your global colleagues and contribute to a unified content strategy.
• Own and Maintain Quality: Ensure all content adheres to Tripadvisor Group’s brands voice and tone while feeling completely natural to local users. Partner with translation vendors to create, maintain and optimize all linguistic assets for your market.
• Champion usability: Operate within a continuous QA mentality to keep the UX fresh and relevant. Proactively identify and fix content-related issues in our product, making data-driven, user-centric recommendations for improvements.
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