KEY RESPONSIBILITIES:

· As a Content Marketing Executive, you will be responsible for developing and implementing the overall content strategy based on our Mechanical Building services specific goals and objectives. You will take the lead creating, implementing and co- ordination of our companies digital experience, transforming the digital presence of a leading mechanical company.
· Develop and integrate digital B2B activities across our website, social media accounts.
· Create engaging and relevant digital content to support marketing strategies, manage all content with a core focus on Brand Development SEO optimisation
· Providing offline/conventional marketing support for the production of marketing assets, brochures, presentations and other material.
· Ensuring maximum consistency of tone and branding identity via online and offline channels.
· Research to gain an in-depth understanding of all clients Personas
· Research on the topic trends and consumer’s thoughts
· Craft out content pillars and sub-pillars
· Plan on the editorial calendar and proposition of content
· Oversee the writing tone and style guide for all content
· Develop content governance guidelines and ensure they are met
· Conduct content audit on a periodical basis
· Track and measure content engagement
· Ensure that the content strategy achieves the business objectives
· Analysis of web traffic metrics and optimization of content