As part of our continued growth, we are looking for a skilled Content Marketing Executive to join our Epassi UK Team.
In this role you will be responsible for developing and delivering high impact content that drives brand awareness, supports lead generation, and positions Epassi UK as a leading tech-enabled employee wellbeing and benefits company in the UK. Working within a collaborative marketing team, your focus will be on engaging HR decision makers across the B2B space through compelling, strategic, and insight - led content.
You’ll also help create marketing content that supports our partner network – including benefit providers, gyms, and health assessment providers, ensuring their services are well represented and integrated within our messaging to clients and prospects. You will play a key role in amplifying our voice during an exciting phase of growth and brand integration following the acquisition of Zest. Your content will directly support pipeline development, thought leadership, and campaign performance.

Plan, create, and manage a range of content formats including blogs, whitepapers, email campaigns, guides, social media posts, webinars, case studies, videos, and podcasts
Develop and execute a B2B content calendar aligned with marketing and commercial objectives
Create engaging email content and blog posts to nurture leads and build brand trust
Collaborate closely with the digital and performance marketing specialists to ensure content supports SEO, PPC, and lead - generation goals
Support brand messaging and tone of voice across all B2B communications, especially during the brand integration of Epassi UK and Zest
Repurpose content across platforms to maximise impact, including social, email, and industry publications
Conduct industry research to identify content gaps, emerging topics, and opportunities for thought leadership
Work with the digital marketing specialist to manage content workflows, email sends, and performance reporting through Hubspot
Ensure all content is optimised for SEO and user engagement, using a range of SEO tools
Coordinate with internal stakeholders (Sales, Product, Partnerships, HR) to gather insights, customer stories, and internal expertise
Continuously evaluate content performance and adapt strategies accordingly