JOB TITLE: CONTENT MARKETING EXECUTIVE

We are seeking a creative and results-driven Content Marketer to join our award-winning SaaS business. This role is focused on creating engaging and strategic content to drive lead generation across multiple platforms including YouTube, Instagram, LinkedIn, and Facebook. This is an office-based position working full time within the Cobalt Business Park, Newcastle with free parking available onsite.

SKILLS & EXPERIENCE

Successful candidates for this position will:

• Proven experience in content marketing, ideally with a B2B focus.
• Proven ability to produce and edit video content suitable for use across multiple social platforms.
• Proficiency in creating visual assets (images, infographics etc )for both display and content marketing purposes
• Strong writing and storytelling capability to produce blog posts and social content
• Ability to interpret marketing metrics and KPIs to refine and improve content strategies.

Our ideal candidate will also have:

• Experience working at or with a digital marketing agency.
• Working knowledge of SEO, PPC, and Google Analytics.
• Understanding of multichannel lead generation campaigns.
• Ability to create and analyze performance marketing reports to inform future content strategies.
• A working knowledge of Hubspot

This is a newly created role working closely with senior leadership to focus on building the Shoptimised brand and improving our lead generation. Your main duties will include:

• Create compelling short- and long-form videos tailored for YouTube, Instagram, LinkedIn, and Facebook to support lead generation initiatives.
• Design visual content such as images for display advertising and infographics showcasing business results.
• Write and publish engaging industry-related blog posts and quarterly sector reports that are aligned with our content strategy.
• Collaborate with cross-functional teams to align content efforts with key business KPIs and campaign goals.
• Ensure all content is on-brand, consistent in style, quality, and optimized for SEO across channels.