Content Marketing Manager

at  Appen

QUALIFICATIONS:

• Minimum of 3-8 years of experience in content marketing, copywriting, or preferably in the technology or AI/ML industry.
• Bachelor’s degree in marketing, communications, journalism, computer science or a related field.
• Excellent writing, editing, and storytelling skills with the ability to create compelling and engaging content targeted at a technical audience.
• Familiarity with graphic design tools and software such as Adobe Creative Suite, Canva, and PowerPoint.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including demand generation, product, sales, and operations teams.
• Strong project management and organizational skills with the ability to manage multiple projects and deadlines.
• Creativity, curiosity, and a genuine passion for working in the technology and AI industry.

1. Content Strategy and Planning:
   o Develop and implement a comprehensive content marketing strategy aligned with Appen’s business objectives and target audiences.
   o Plan and manage an editorial calendar for content creation and distribution across various channels.
   o Conduct research and monitor trends in the Artificial Intelligence industry to generate ideas and support content creation.
2. Content Creation and Curation:
   o Create high-quality, engaging, and informative content in various formats, including blog posts, whitepapers, case studies, ebooks, infographics, and videos.
   o Collaborate with internal teams, subject matter experts and industry thought leaders to produce insightful content on topics including Artificial Intelligence, Generative AI, Large Language Models, AI Data Services, andAI Industry Applications.
   o Implement SEO best practices in writing to increase search visibility and drive traffic.
3. Content Management & Collaboration
   o Conduct research and monitor trends in the Artificial Intelligence industry to generate ideas and support content creation.
   o Collaborate with cross-functional teams, such as product marketing, sales, and customer success, to align content efforts with broader organizational goals.