Content Marketing Manager

at  EF Corporate Learning

THE OPPORTUNITY

We are looking for an experienced Content Marketing Manager to join our marketing team for a 12-month maternity cover. This pivotal role focuses on managing our editorial and content execution, ensuring we continue to deliver impactful B2B marketing campaigns that resonate with our audience of HR and L&D leaders and other business decision-makers.
The ideal candidate will be an exceptional writer and an outstanding project manager with a proven track record in content marketing.

THE SKILLS & EXPERIENCE WE LOOK FOR

• 5+ years of experience in content marketing or a similar role, ideally in a B2B environment.
• Proven expertise in creating and managing editorial and content pipelines.
• Exceptional writing and editing skills with the ability to deliver tone and style for a target audience.
• Ability to work to tight deadlines and have experience optimizing content for SEO, as well as analysing performance metrics and improving copy accordingly.
• Strong project management skills with experience handling multiple projects simultaneously
• Familiarity with marketing tools like CMS platforms is preferred.
• Experience collaborating with designers, developers, and other marketing professionals.

ABOUT US:

With campuses and offices in over 50 countries, including the beautiful Ashridge House outside London, we offer a truly global and collaborative environment.
Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day.

• Editorial content creation: Write and oversee the production of high-quality content, including insights articles, research reports, case studies, webinars, email campaigns and cadences, email nurture copy and more, to support lead generation and brand building. Use knowledge of SEO to ensure content can be found via search engines.
• Editorial strategy: Align with the overarching editorial strategy aligned with the company’s marketing and business goals.
• Project management: Manage content calendars and workflows to ensure timely delivery of all content assets.
• Campaign support: Collaborate with the wider marketing team to align content with campaigns and social media initiatives, including supporting on copy for marketing channels such as email.
• Stakeholder collaboration: Work closely with internal teams, subject matter experts, and external agencies to gather insights and ensure accuracy in all content.
• Brand Voice: Uphold EF Corporate Learning’s brand voice across all communications.