Content Marketing Manager at Genesee Country Museum

Town of Wheatland, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

11 Jun, 26

Salary

25.0

Posted On

13 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Creation, Digital Platforms, Social Media Management, Website Maintenance, Content Calendar Management, Electronic Communications, Public Relations, Press Releases, Email Newsletters, Blog Posts, Media Relations, Digital Asset Management, Photography, Video Content, Creative Design, Canva

Industry

Description

Position Title: Content Marketing Manager Reports to: VP of Marketing & Visitor Services Position Type: Year- Round, Full Time, Non-exempt position Hours: 40 hours a week, onsite. Typically, a Monday-Friday schedule with occasional weekends and evenings needed during museums’ open season. WHO WE ARE: Genesee Country Village & Museum, located in Mumford, NY 25 miles outside of Rochester, is the largest living history museum in New York State. Our 68-building Historic Village, John L. Wehle Gallery, and Genesee Country Nature Center host nearly 100,000 guests each year on site, off site around the community, and online across the world. Learn more on our website www.gcv.org. POSITION OVERVIEW: The Content Marketing Manager, reporting to the VP of Marketing and Visitor Services, is responsible for creating, refining, and managing compelling content that motivates action among our target populations across our digital platforms. This role will work across our programs and teams, with the goal of increasing exposure, attendance and revenue for all activities. This role is best suited for someone creative, highly organized, and comfortable managing multiple projects in a fast-paced environment. The ideal candidate is a strong writer and storyteller with a keen eye for visual content, who enjoys creating engaging digital media. They are self-motivated and able to work independently while also collaborating effectively with internal teams and external partners. A successful candidate is detail-oriented, adaptable, and data-driven, using analytics to refine strategies and improve engagement. They are also passionate about our mission and are committed to maintaining a consistent and compelling brand presence across all platforms. Responsibilities (including but not limited to): Social Media & Website Maintenance (50%) * Lead & manage the Museum’s digital presence across multiple platforms, working independently to create and distribute content; in particular, expand the organization’s presence on underutilized platforms * Manage and update a comprehensive content calendar to ensure the timely and relevant delivery of content. * Coordinate with internal teams to amplify events, programs, and initiatives across media channels * Maintain e-distribution lists and write and distribute Museum electronic communications * Maintain Museum’s website, including writing and updating content. * Regularly follow and report on content metrics and recommend strategy adjustments as needed General PR & Marketing (25%) * Write and edit public-facing communications, including press releases, email newsletters, blog posts, reports, and web copy * Research and generate original content for stories and articles * Cultivate relationships with local, regional and national media outlets and maintain of appropriate media contact lists * Assist marketing consultant with placement of advertisements as needed Digital Asset Management (25%) * Assist with photography, video content, and creative design for social/digital assets * Maintain photo, video, and print archive * Ensure consistency with museum branding and style guidelines in visual and written brand identity across all content Minimum Qualifications: * 3–5 years of experience in communications, media, marketing, or related roles—preferably within nonprofit organizations * Strong design sense and ability to deliver clean, brand-consistent writing, editing, and storytelling content with a sharp eye for detail (work samples required) * Strong social media strategy and content development experience * Proficiency with Canva, Constant Contact, Smartsheet, and major social platforms * Confident project manager with the ability to juggle competing priorities under deadlines * Must be collaborative, resourceful, and comfortable working directly with executives, partners, and volunteers * Experience with press outreach, earned media, or public relations a plus * Must be available to work full-time on-site at our location in Mumford Working Conditions: * Primarily working in an office environment and spending extended periods of time seated at desk using a computer and office equipment. * During the Museums busy season, this position may work outdoors and may be required to walk longer distances during shifts including different types of terrain or in inclement weather to accommodate events and meetings. * Ability to sit or stand for extended periods of time. SALARY AND BENEFITS: Salary: $23.00-$25.00/hr. (Based on experience) Benefits: We are proud to support the health and wellbeing of the people we employ. We offer a competitive, comprehensive benefits package that includes Medical, Dental, Vision, Life Insurance, NYS Disability, Supplemental Disability, Vacation, Personal time, Floating Holidays, accrued NYS Sick Leave and an employee assistance program. Every employee is provided with a yearly family level membership to GCV&M. Equal Employment Opportunity Statement: Genesee Country Village & Museum is committed to a policy of Equal Employment Opportunity with respect to all employees, applicants, and interns for employment. We recruit, hire, train, and promote without discrimination due to race, color, sex, age, disability, religion, citizenship, national origin, military or veteran status, marital status, gender identity and expression, sexual orientation, and any other status protected by applicable federal, state, or local law. Diversity Statement: Genesee Country Village & Museum is actively committed to broadening our understanding of DEAI (Diversity, Equity, Accessibility, and Inclusion) and making it part of everything that we do. Guided by our mission, values, and inclusive culture of curiosity, we celebrate the stories of our shared past; connect the rich diversity of the 19th century to the present; and collaborate with the communities we serve to create welcoming spaces for learning, work, exploration, and play.

Responsibilities

The Content Marketing Manager is responsible for creating, refining, and managing compelling content across digital platforms to increase exposure, attendance, and revenue for all museum activities. This includes leading social media and website maintenance, general public relations and marketing tasks, and managing digital assets.