Our Mission:
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
Overview:

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentive

• Develop campaign narratives that move consumers from awareness to action (open, fund, spend, invest) and reinforce long-term habits.
• Write and edit high-impact short form: landing pages, ads, enrollment materials, e-mails, and video scripts that reduce friction and increases conversion.
• Create educational assets (quick guides, calculators/quizzes briefs, explainer videos) that simplify HealthEquity products.
• Lead SEO-driven content: keyword research, briefs, optimization, and content refreshes to win consumer search intent.
• Drive CRO with clear hypotheses, A/B tests, and strong CTAs; partner with design/dev to improve page structure, forms, and journeys.
• Maintain a consumer style guide (plain-language, inclusive tone, readability, legal/compliance alignment); enable teammates with templates and best practices.
• Act as a strategic content advisor to B2C Marketing program leaders, ensuring alignment with the HealthEquity brand voice and consistent messaging across all channels.
• Direct agency partners, providing guidance to ensure a high level of brand consistency and content quality.
• Champion the HealthEquity consumer brand, refining our editorial style guide to empower writers across the organization with best practices and ensuring polished, cohesive content at scale.
• Leverage AI ethically to increase efficiency and maximize consistency across content creation.
• Monitor the performance of campaigns and content assets, using data-driven insights to optimize strategies and improve results.

What you will need to be successful

• Bachelor’s degree in Marketing, Journalism, or Communications or relevant experience
• Minimum of 5 years of experience in content marketing roles
• Experience defining projects from ideation and taking them to completion
• Balances the needs of multiple relationships effectively
• Builds rapport in an open, friendly and accepting way
• Represents own interests while being fair to others in their areas
• Thoughtful in delivering feedback and graceful in receiving it
• Desire to test new ideas, iterate quickly and collaborate in a fast-paced environment
• Identifies information needed, while recognizing when a quick 80% solution will suffice
• Ability to distinguish between activity and productivity, and prioritize the latter
• Familiar with user personas and able to adapt copy for a variety of audiences
• Infrequent travel may be required.

LI-Remote

This is a remote position.
Salary Range: $96500.00 To $123000.00 / year Benefits & Perks:

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Why work with HealthEquity :