About Keyton
With over 75 villages and more than 17,000 residents nationally, Keyton is Australia’s leading owner and operator of retirement living communities. Leveraging over 30 years of experience, our teams work across the country in a variety of departments and business units, all share a common goal: We Lead with Heart, and we are committed to creating caring and fun-filled retirement communities.
Our purpose is to create places where communities thrive – not only for our residents, but importantly, for our employees also. We do this by creating safe, secure and connected independent living communities where residents can enjoy active and social lifestyles, close to essential services and amenities.

Keyton Perks & Benefits

• A supportive and friendly work environment
• Hybrid working environment – opportunity to work from home
• 4x Wellbeing Days (one per quarter). That’s almost an additional week off in addition to your annual leave!
• Fitness Passport for you and your family
• Reward & recognition services
• Excellent company benefits and discounts on offer
• Discounted health insurance, annual vaccinations and skin checks
• Be part of a team that values innovation, compassion, and making a difference

Your Day on A Page
We are seeking a proactive and detail-oriented Content Marketing Manager to support our dynamic Marketing and Corporate Affairs team on a 12-month fixed term contract. The role is currently based in Keyton’s Melbourne office with our Sydney office also an option.
You’ll play a pivotal role in shaping and executing Keyton’s national content strategy to support the growth of our retirement living business across Australia.
This role requires a strategic mindset, creative flair and a proactive approach to innovation - seeking new ways to elevate content execution and drive best-in-class outcomes. The role is a people leader role which has one direct report and a focus on coaching, capability building and fostering a culture of excellence and experimentation.

Key Responsibilities

• Lead the development of a national content strategy that brings Keyton’s brand to life and connects meaningfully with our audiences
• Create and manage content that supports our major campaigns ensuring it’s consistent, impactful, and aligned with our goals.
• Develop fresh, engaging content across our digital channels always looking for new ways to inspire and connect.
• Work closely with our agency partners to deliver smart, data-informed content strategies that perform.
• Support thought leadership efforts with content that builds Keyton’s reputation and influence in the industry.
• Monitor how our content performs and share insights that help us grow and refine our approach.

Role Requirements

• Proven experience crafting and delivering content strategies that support national campaigns and drive measurable results
• A strong storytelling ability across written, visual and multimedia formats, with a focus on engaging customers and elevating the brand
• Excellent editing, communication and presentation skills, you know how to inspire and influence stakeholders
• A solid understanding of SEO, digital marketing and branding, and how they help grow audiences and boost performance
• The ability to turn customer insights and market trends into meaningful, optimised content
• Great collaboration skills, with experience working across teams and with agency partners
• Familiarity with content tools like Digital Asset Management systems (experience with Bynder is a plus!) and CMS platforms
• A sharp eye for detail, strong time management, and a proactive mindset focused on continuous improvement
• Comfort with campaign metrics and content optimisation techniques to drive ROI
• Experience creating video or podcast content to help expand our reach and formats

Ready to Join the Fun?
If you’re passionate about building communities that reflect care, integrity, and connection and you’re committed to helping us find talent who share these values, we’d love to hear from you. Apply now and help shape a future where our people and residents thrive together.
Please submit your resume and cover letter to the link below. In your cover letter, please highlight your interest in the Content Marketing Manager opportunity and explain how your skills and qualifications align with our requirements.
Please note: The successful applicant must complete a Police Check & will be required to receive an annual flu vaccination between the months of May-November.
At Keyton we celebrate diversity and acknowledge that what makes us different makes us stronger. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success. We therefore encourage you to apply for roles in our business, regardless of gender, gender identity, sexual orientation, disability, ethnicity, race, age, religion, social background

Key Responsibilities

• Lead the development of a national content strategy that brings Keyton’s brand to life and connects meaningfully with our audiences
• Create and manage content that supports our major campaigns ensuring it’s consistent, impactful, and aligned with our goals.
• Develop fresh, engaging content across our digital channels always looking for new ways to inspire and connect.
• Work closely with our agency partners to deliver smart, data-informed content strategies that perform.
• Support thought leadership efforts with content that builds Keyton’s reputation and influence in the industry.
• Monitor how our content performs and share insights that help us grow and refine our approach

Role Requirements

• Proven experience crafting and delivering content strategies that support national campaigns and drive measurable results
• A strong storytelling ability across written, visual and multimedia formats, with a focus on engaging customers and elevating the brand
• Excellent editing, communication and presentation skills, you know how to inspire and influence stakeholders
• A solid understanding of SEO, digital marketing and branding, and how they help grow audiences and boost performance
• The ability to turn customer insights and market trends into meaningful, optimised content
• Great collaboration skills, with experience working across teams and with agency partners
• Familiarity with content tools like Digital Asset Management systems (experience with Bynder is a plus!) and CMS platforms
• A sharp eye for detail, strong time management, and a proactive mindset focused on continuous improvement
• Comfort with campaign metrics and content optimisation techniques to drive ROI
• Experience creating video or podcast content to help expand our reach and format