Content Marketing Manager (Maternity Cover)

at  Thomas International

ABOUT THOMAS

At Thomas, we envision a world of limitless human potential achieved through deep self-awareness and strong connections among individuals. With over 40 years of experience, we have been at the forefront of providing talent assessment platforms that assist businesses worldwide in recruiting, retaining, and developing exceptional talent.
But now, it’s time for a change…
The future of work is undergoing a remarkable transformation, and Thomas is determined to break free from its origins as a “traditional” assessment provider. We are embarking on an exciting and bold journey to redefine how people interact in the workplace, setting new standards for the industry.
Thomas has introduced a new platform called Connect which is designed to revolutionize the way teams collaborate by providing actionable insights that enhance communication, improve relationships, and drive performance. By leveraging behavioural and psychometric data, Thomas Connect empowers individuals and organizations to unlock their full potential by fostering a culture of understanding and collaboration. With features like team profiling, behaviour comparison tools, and personalized development tips, the platform offers a practical and engaging way to optimize every interaction, helping teams work smarter, not harder.

REQUIREMENTS

• Experience in content marketing within a SaaS or B2B setting.
• Strong proficiency with CMS platforms (e.g., HubSpot).
• Exceptional storytelling and communication skills.
• Ability to analyse content performance data and refine strategies.
• Organized and able to manage multiple projects simultaneously.

THOMAS ASSESS – OUR TALENT ASSESSMENT TOOL

Thomas has revolutionised the way job success is identified. We know, there are limitations in relying solely on CVs, applications, and interviews for predicting success, as they’re often influenced by biases. Here’s where Thomas Perform comes in: a Talent Assessment Tool designed to unveil the true potential of candidates.
A Job Profile has been created by the Hiring Team in Thomas Assess. This identifies the Learning Environment the role will operate in, and the Behaviour and Personality traits required to a be success. Using our Job Profile, Thomas Assess refines your assessments, aligning key factors with job requirements to yield a tailored star rating and interview guide. This allows us to gain insights into candidates, reduces bias, enables us to be crystal clear about the role and the type of candidate we’re looking for and improves the effectiveness of our interviews. Rigorously tested and endorsed by the British Psychological Society, Thomas Assess empowers us to make informed decisions based on valid, reliable insights.
More information on Job Profiling in Thomas Assess can be found here. You also will learn more about Thomas Assess as you progress through the recruitment process.

IS THIS ROLE RIGHT FOR YOU?

We are seeking an Innovative, Collaborative, and Communicative Content Marketing Manager to join our Marketing team. Reporting to the Director of Digital & Channel, you will play a critical role in crafting and executing a compelling content strategy that drives engagement, reinforces Thomas’s narrative, and amplifies brand awareness.
You’ll leverage storytelling, market insights, and innovative formats to produce high-impact content that resonates with prospects and customers, helping them connect deeply with Thomas’s solutions. If you are passionate about storytelling, content optimization, and working cross-functionally, we would love to hear from you.

KEY RESPONSIBILITIES

• Develop and maintain Thomas’s Tone of Voice and core narrative.
• Create engaging content across multiple formats (e.g., toolkits, videos, podcasts).
• Manage the HubSpot Content Hub for effective content organisation and accessibility.
• Oversee organic social media channels, driving audience engagement.
• Gather and analyse content performance data to inform strategies.
• Collaborate cross-functionally to ensure content aligns with business goals.