POSITION TITLE: Content Marketing Manager
Supervised by: Sr. Manager, Marketing & Communications
Supervises: None
FLSA Status: Exempt/Full-Time
POSITION SUMMARY
MediQuant’s Content Marketing Manager crafts engaging, informative content tailored for healthcare executives, aiming to educate, build relationships, and ultimately drive sales. The Content Marketing Manager will play a critical role in writing and optimizing content to drive engagement for MediQuant. The incumbent must possess exceptional writing and communications skills and a strong bias for action. Prior experience in healthcare IT is essential.
JOB DUTIES and ESSENTIAL FUNCTIONS. A qualified individual must be able to perform these essential functions of the job as listed, with or without accommodation.
- Thought Leadership Program Management
- Serve as strategic integrator between events and content strategy—creating and aligning digital and in-person thought leadership with the enterprise content strategy to drive narrative continuity across the buyer journey, strengthening brand positioning and furthering business objectives.
- Collaborate with internal and external experts to develop insightful and authoritative content.
- Identify unique angles: Develop thought leadership content pre-and post-digital and on-site events to offer unique perspectives and insights, providing value to the audience and differentiating the company from competitors.
- Work with Sr. Manager, Marketing and Communications to align content with enterprise content strategy and editorial calendar by defining thought leadership content formats and cadence.
- Determine the best types of content to create (e.g., articles, white papers, videos, webinars) and the most effective channels for distribution (e.g., website, social media, industry publications).
- .Content Creation and Execution
- Develop high quality written, video, and visual content for a variety of platforms including websites, blogs, social media, newsletters, email campaigns, and paid advertising.
- Re-purpose content often to get maximum mileage out of every asset
- Maintain consistency in tone, voice and style across all content, ensuring alignment with brand messaging and vision.
- Understand the needs, pain points, and decision-making processes of healthcare executives, and translate that into content and assets.
- Manage content management workflow for the corporate website and SEO review with internal and external resources to ensure consistency and usability.
- Campaign Collaboration
- Support lead generation through the creation of campaign assets.
- SEO and GEO Optimization
- Develop and publish SEO and GEO-informed content assets, aligned with priority keywords, target personas, and business goals.
- Work with web partners to ensure content is optimized for search engines (SEO) and user experience, making it easy for our customers to find and engage with the information, increasing visibility and driving organic traffic to the company’s digital platforms.
- Develop content to feed AI answer engines and no-click search returns.
- Sales Enablement
- Collaborate with Product Marketing and Demand Gen colleagues to provide the sales team with the resources and information they need to effectively sell. This includes developing sales content such as slide decks, collateral sheets and other sales tools, and aligning sales and marketing efforts to improve overall sales performance.
- Monitor and Track Performance
- Understand the performance of content assets; track and analyze content performance metrics to identify what’s working and what’s not to make data driven adjustments as needed.
REQUIRED EDUCATION AND EXPERIENCE:
- A minimum of 5 years of content creation experience with at least two of those in healthcare or healthcare IT
- Demonstrated expertise in creating various forms of content: white papers, blogs, case studies, e-books, and social media posts
- Knowledge and experience with marketing automation and sales automation systems, including Salesforce or similar tools
- A portfolio demonstrating excellent writing capabilities
- Bachelor’s degree required
ADDITIONAL ELIGIBILITY QUALIFICATIONS:
- Exceptional communication, writing, editing, interviewing, and research skills
- Critical thinking to analyze industry trends and turn them into great content ideas
- Brings creativity to developing unique perspectives and content that engage and resonate with target audiences
- A creative thinker with the ability to develop unique perspectives and content that effectively engage target audiences.
- Must be a team-oriented and self-driven individual who is passionate about their work
- Strong understanding of healthcare and/or healthcare IT
- Strong organizational and project management skills are essential, with the ability to manage multiple deadlines while ensuring quality
- Must be detail-oriented, organized, and confident managing multiple deadlines, while ensuring all deliverables align with brand voice and content strategy
- Meticulous editor with a sharp eye for grammar, spelling, and punctuation.
- Extra credit for experience working in Salesforce, WordPress, or other CMS platforms, as well as analytics tools like SEMrush or Google Analytics, and WordPress
- An eye for design with experience using tools like Canva
- Comfortable working in a remote environment and digitally engaging colleagues
Work Environment. Employees may work from our corporate headquarters or work from home. Employees may at times be required to travel to headquarters for meetings or company events. Remote workers will be provided with a company laptop and are responsible for maintaining access to high-speed internet.
Physical Demands. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit for long periods of time, stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to climb or balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Position Type and Expected Hours of Work. This is a full-time position, and hours of work and days are typically Monday through Friday, 8:30 a.m. to 5 p.m. Some flexibility in hours is allowed, but the employee must be available during the “core” work hours of 9:00 a.m. to 3:30 p.m. and must work 40 hours each week to maintain full-time status. Occasional evening and weekend work may be required as job duties demand.
Travel. Travel is required. Incumbent will occasionally experience some out-of-the-area and overnight travel as needed for conferences and meetings.
Work Authorization. In compliance with Federal employment laws, MediQuant will verify the identity and employment authorization of each person hired. MediQuant participates in the Federal E-Verify program.
Security Clearance. Must be able to pass all security clearances mandated by various government contracts as well as client hospital/healthcare security requirements. Any employee working on government projects will be required to successfully pass a government background check and receive a Common Access Card (CAC). Additionally, the applicant must be a U.S. citizen and will be subject to a Public Trust security background investigation and must meet requirements to obtain a Department of Defense (DOD) network account.
AAP/EEO Statement. MediQuant, Inc. is an equal opportunity employer.
Compliance. Employee shall comply with all MediQuant policies, state and federal laws, regulations, and contractual obligations when accessing MediQuant or client Confidential Data, Confidential Information, and Information Assets.
Other Duties. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time
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