Content Marketing Manager at Morgan McKinley

Dublin, Dublin County, Ireland -

Full Time

Start Date

Immediate

Expiry Date

10 Dec, 26

Salary

0.0

Posted On

11 Sep, 26

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Industry

Information Technology & Services

Description

Main Responsibilities💻Content Strategy & ProductionOwn the content plan and global calendar across the buyer journey, delivering full funnel content from awareness, to consideration, decision and retention and advocacy content.
Produce content across the full range of formats including blogs, reports, video, webinars, events and case studies, built to SEO & AEO best practice, and identify every opportunity to repurpose across channels and campaigns (e.g. a webinar becomes a social video series, a client interview becomes both a case study and sales collateral).
Own the case study and client-story pipeline: secure willing customers, run the interviews, and turn conversations into proof points, quotes and stats Sales can use.
Use AI tools thoughtfully for research, analysis, and content production, always paired with strong human-in-the-loop editorial judgment to ensure only top quality content.
Constantly monitor and evaluate what's working, treating content as testable, not fixed.
Customer & Prospect InsightUnderstand our prospects and customers' drivers, needs, pain points and buyer questions across the journey. Work closely with Sales and Customer Success to understand what prospects are asking, where deals stall, and use that to prioritise the content calendar.
Use AI to mine customer calls, support tickets, community discussions and product usage data for real customer language and unmet questions, turning that into validated content ideas that will land with our known target audience.
Editorial Authority & Brand VoiceOwn brand voice and messaging hierarchy and ensure consistency across every channel, asset and agency output.
Act as editorial authority: decide what does and doesn't warrant a campaign, and make the call on how product updates get communicated to customers and prospects.
Cross-Functional CollaborationWork closely with the Demand Generation Manager to advise and create compelling content for campaigns to drive quality pipeline across our target markets and segments.
Interface with Product and Regulatory teams to translate complex regulatory detail and platform capability into customer-facing value, and with Customer Success to keep customer comms aligned and timely.
Own customer relationship content strategy including newsletters and ongoing lifecycle comms.
Set strategy and quality bar for the sales enablement library: sector decks, battle cards and renewal materials.
Channel & Agency OwnershipOwn social media content strategy, and brief and manage external creative, content agencies and copywriters to quality and deadline.
Direct content production in partnership with other Marketing Specialists rather than running every asset yourself.
US Market AdaptationProduce US-specific copy and adapt UK case studies and proof points for US market context, in collaboration with the Marketing Director.

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Responsibilities