CONTENT MARKETING MANAGER

Pro Athlete’s Definition:
The Content Marketing Manager will lead the planning, production, and optimization of content across our brands JustBats, JustGloves, and JustPaddles, with a primary focus on video-first storytelling for social media. This role directs creative execution for TikTok, Instagram Reels, YouTube Shorts, and other emerging platforms, ensuring brand consistency, engagement, and measurable growth across our digital marketing channels. This isn’t just a content creation role. You’ll be the strategic architect of how we position our brands, compete against established players, and build authentic authority in the sporting goods space.
You’ll own the complete brand content strategy across three specialized brands, from high-level competitive positioning down to daily execution. You will be our internal voice of authority on all things content.
The Content Marketing Manager will work closely with marketing, design, product, photography, and merchandising teams to create content that inspires athletes, educates parents, and differentiates our brands from larger competitors.

WHO WE ARE:

We are Pro Athlete, Inc. We are an eCommerce company that specializes in creating a World Class customer and employee experience and we happen to sell baseball and softball bats, gloves, pickleball paddles, and apparel through various online platforms such as JustBats, JustGloves, and JustPaddles. We have a Major League caliber culture, we have a passion for what we do, and we love to have fun. No, really, we LOVE TO HAVE FUN!
Alignment with our Core Values is a must! Please do not apply if you don’t believe in our Core Values or don’t plan on living them out to their fullest. We receive a lot of applicants, so do your best to separate yourself from the rest. Do something to “wow” us and get us excited about the potential of you joining our team!

How We Play the Game:

• We live out our Core Values
• We have genuine curiosity
• We are operationally predictable with no surprises
• We have each other’s backs
• We create a drama-free work zone
• We stay connected
• We hold each other accountable
• We put our pride aside
• We take the high road

Preferred Education and Experience:

• BA/BS degree in Marketing, Communications, or related field (or equivalent experience)
• 5+ years in content marketing, with 3+ years in social media video production
• Strong editing skills in Adobe Premiere Pro, Final Cut Pro, or similar
• Familiarity with TikTok, Instagram Reels, and YouTube Shorts best practices
• Experience in eCommerce, retail, or the sports industry is a plus
• Proven track record developing comprehensive brand content strategies that drive business results
• Strategic brand thinking skills with the ability to connect content tactics to brand objectives
• Data-driven brand strategy development with experience building measurement frameworks
• Multi-brand strategy experience managing distinct but related brand voices
• Strong writing and content creation skills that reinforce brand positionin

Bonus Points:

• Sports industry experience (any sport - passion matters more than specific knowledge)
• We need this person to eat, breathe, and sleep content. It has to be the first thing this person thinks about each day. We’re looking for this person to lead the charge!
• Experience with event management or on-site activations is a plus

ESSENTIAL ROLES & RESPONSIBILITIES:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strategic Brand Positioning & Competitive Strategy (40%)

• Develop comprehensive brand content strategies across three distinct sports brands
• Analyze the competitive landscape and identify brand positioning opportunities against other players in the space
• Create strategic brand positioning frameworks that differentiate us from big-box competitors
• Design customer journey brand experiences for both parent and athlete audiences
• Establish brand authority positioning that leverages our expertise advantage
• Build quarterly and annual brand content roadmaps aligned with business objectives

Brand Content Strategy Execution (35%)

• Execute strategic brand content calendars based on your strategic framework
• Develop and maintain brand voice consistency across all three brands
• Coordinate product launch campaigns with strategic brand storytelling approaches
• Own the creation of short-form video content for TikTok, Instagram Reels, YouTube Shorts, and other platforms.
• Manage the end-to-end video workflow: concept, scripting, filming, editing, publishing, and optimization
• Produce a variety of content types - from product demos and tutorials to athlete interviews and behind-the-scenes stories
• Stay ahead of platform trends and adapt them for our sports brands
• Partner with internal and external designers, photographers, and copywriters to bring creative campaigns to life
• Lead creative brief development for video campaigns and ensure smooth execution

Performance Strategy & Optimization (15%)

• Develop content performance frameworks and KPI measurement systems
• Conduct competitive analysis to inform strategic content decisions
• Create content attribution models to prove ROI and business impact
• Design A/B testing strategies for content optimization
• Report strategic recommendations to leadership based on performance data

Community & Authority Building Strategy (10%)

• Develop community engagement strategies that build brand authority
• Create customer advocacy programs that leverage authentic testimonials
• Design expert positioning content that establishes thought leadership
• Build strategic partnerships with coaches, teams, and parent communities

Preferred Education and Experience:

• BA/BS degree in Marketing, Communications, or related field (or equivalent experience)
• 5+ years in content marketing, with 3+ years in social media video production
• Strong editing skills in Adobe Premiere Pro, Final Cut Pro, or similar
• Familiarity with TikTok, Instagram Reels, and YouTube Shorts best practices
• Experience in eCommerce, retail, or the sports industry is a plus
• Proven track record developing comprehensive brand content strategies that drive business results
• Strategic brand thinking skills with the ability to connect content tactics to brand objectives
• Data-driven brand strategy development with experience building measurement frameworks
• Multi-brand strategy experience managing distinct but related brand voices
• Strong writing and content creation skills that reinforce brand positioning

Bonus Points:

• Sports industry experience (any sport - passion matters more than specific knowledge)
• We need this person to eat, breathe, and sleep content. It has to be the first thing this person thinks about each day. We’re looking for this person to lead the charge!
• Experience with event management or on-site activations is a plus!

All Jobs at Pro Athlete Require:

• Core Value alignment. Our Core Values are the driving force behind how we do business and live our lives.
• Self-driven work ethic. You must be a self-starter who is resourceful, loves taking initiative and seeing things through to completion.
• Genuine curiosity and the desire to learn. We are ever-changing and need employees who are innovative and adaptable.

OTHER DUTIES:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
If we’ve just described your dream job, we invite you to browse through our company website to learn more about us. We think you’ll like what you see.