Riva is looking for a Content Marketing Manager that will devise and lead content marketing strategy for Riva’s thought leadership efforts and support content requirements for marketing and other internal teams (e.g. product marketing, digital marketing, sales enablement, etc).

WHAT WILL YOU BE DOING?

Reporting to our Vice President of Marketing, the successful candidate will understand the imperative of building an emotional connection with customers through long form and short form content, and across email, web, ads, and social media platforms. We are seeking a collaborative, energized individual to drive our content marketing program to the next level. If you know how to build programs based on thought-leadership and providing value to niche audiences, want to hear from you!

MORE SPECIFICALLY, YOUR RESPONSIBILITIES WILL INCLUDE:

• Lead the development and refinement of content themes, personas, path to purchase, content derivative planning, and content distribution strategy
• Build up internal knowledge and best practices around good documentation practices and ensure all content production is aligned to these
• Develop a content audit and review process and ensure it is adhered to
• Take ownership of each stage of the content development process, from ideation to final delivery
• Identify and advise on content ideas and recommendations through the content development process
• Manage the content ideation process, content pitches, and editorial calendar
• Write exceptional content as part of a cross-functional marketing team for a variety of stakeholders and audiences
• Interpret technical information and translate into content that is accessible to a business audience while maintaining accuracy
• Create emotional connections between our brand and our customers through powerful storytelling
• Collaborate with the Marketing team, other departments, subject matter experts, and external stakeholders to research and write content
• Support to the Sales team on sales enablement initiatives such as proposals, follow up with potential and current customers, presentations and other marketing materials as needed
• Achieve established goals and leverage defined KPIs to determine the effectiveness of content assets
• Review content KPIs and develop recommendations for improvements
• Research, monitor, and stay informed on topics and current business issues related to Riva’s products and clients, and present new content ideas or refresh content in response to market changes
• Research and leverage new content marketing tactics and strategies
• Assist in developing and ensuring consistent application of the content development and quality assurance processes
• Develop and enforce Riva’s corporate brand style guide and voice, including consistency of tone in writing styles by channel and audience
• Ensure consistency in messaging and branding throughout content and communications channels
• Work with and manage external service providers, such as agencies and freelance writers, as required
• Additional duties and projects as assigned