Content Marketing Manager at Samsara

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Full Time

Start Date

Immediate

Expiry Date

02 Feb, 26

Salary

0.0

Posted On

04 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Marketing, Project Management, SEO, Copyediting, Communication, Analytics, Content Strategy, Team Collaboration, Creative Writing, Research, Content Management Systems, Audience Engagement, Cultural Understanding, Lead Generation, Performance Reporting, Editorial Expertise

Industry

Software Development

Description

Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. About the Role We're seeking a business-savvy storyteller to help us drive awareness, generate demand, and enhance prospects’ engagement with Samsara across the EMEA region. The ideal candidate for this role is an exceptional writer and editor who brings creative vision, strong project management, and has demonstrated success in creating and launching full-funnel content journeys. At Samsara, our Content Marketers are storytellers who create high-quality content—from thought leadership to customer stories—that organically builds brand awareness to position Samsara as the top SaaS company in connected operations. In this role, you will work cross-functionally to shape the narrative of our platform and all that it offers—bringing to life our customer stories and thought leadership for our EMEA audience. In this role, you will: Generate ideas and write high-quality, thought-provoking content in various formats: videos, webinars, whitepapers, e-books, research reports, blog posts, SEO articles, and more. Execute content projects from start to finish, including: Project management (kickoff, timelines, review). Writing, researching (i.e. SEO keywords or subject matter), and editing content. Managing internal stakeholder input to ensure quality and alignment. Ensuring a robust distribution strategy for each content asset with particular emphasis on localised SEO and EMEA-specific channels. Reporting on KPIs and drawing key insights/takeaways on performance. Provide editorial expertise and content best practices to cross-functional partners across the marketing organisation. Develop audience-first content strategies for key EMEA programs that may or may not have an existing playbook. Create content for an enterprise, executive audience that will capture and keep attention. Research and test new content formats and channels to increase brand awareness and generate inbound leads. Define and track key metrics for content marketing success; regularly evaluate how content is performing in terms of views, keyword rankings, conversions, etc. Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices. Minimum requirements for the role: Bachelor's degree in journalism, English, communications, or a related field. Significant years of proven content marketing experience, specifically executing a program to build awareness and deliver qualified leads. Samples of interactive and engaging marketing materials such as web page content, e-books, blog posts, case studies, videos, infographics, emails, etc. Excels at using content management systems like Contentful. Experience with SEO best practices and localisation. Preferred experience with SEO tools. Strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment managing multiple workstreams end-to-end. Excellent copyediting, communication, and project management skills. Experience using analytics to determine the impact and effectiveness of content programs. Preferred experience with content and web analytics tools (i.e. Google Analytics, Salesforce). Ideal Skills and Experience: Experience in creating and launching content in multiple languages. An understanding of cultural nuances within the EMEA region that impact content strategy. At Samsara, we welcome everyone regardless of their background. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, and other characteristics protected by law. We depend on the unique approaches of our team members to help us solve complex problems and want to ensure that Samsara is a place where people from all backgrounds can make an impact. Benefits Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more. Accommodations Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email accessibleinterviewing@samsara.com or click here if you require any reasonable accommodations throughout the recruiting process. Flexible Working At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable. Fraudulent Employment Offers Samsara is aware of scams involving fake job interviews and offers. Please know we do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.

Responsibilities

The Content Marketing Manager will generate ideas and write high-quality content across various formats, executing content projects from start to finish. They will work cross-functionally to shape the narrative of the platform and enhance engagement with prospects in the EMEA region.