JOB DESCRIPTION

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work. Surrounded by collaborative colleagues, you’ll have the support and opportunities that only a global leader can provide. Take your place on our strong team and help us make significant contributions to the world.

POSITION OVERVIEW:

The Content Marketing Manager will be responsible for developing, executing, and measuring the performance of content initiatives to drive brand awareness, engagement, and conversions. This role requires a strong blend of creative writing skills and analytical expertise, with a particular focus on crafting high-quality content and tracking performance across channels. The ideal candidate is a strategic thinker and skilled communicator passionate about delivering measurable results.

REQUIREMENTS:

• Bachelor’s degree preferred; MBA is a plus
• 5+ years in Content Marketing, with leadership experience
• Experience in content marketing, with a consistent track record of crafting impactful content.
• Writing Proficiency: Outstanding writing and editing skills, with experience crafting content for diverse formats (blogs, emails, social posts, whitepapers) and audiences.
• Familiarity with content management systems
• Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment.
• Collaboration and communication skills to work effectively with cross-functional teams.
• Experience with marketing automation platforms and familiarity with SEO tools.

• Own the development of content strategies across business units and campaigns
• Produce high-quality articles, white papers, blogs, email marketing messages, case studies, presentation content and web copy
• Serve as an outstanding writer, consistent with our company’s tone and mission.
• Acquire a detailed understanding of our customers and address their difficulties and reasons for making decisions, build content that resonates with customers at every stage of the sales process.
• Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar
• Collaborate with Market Development, Product Management and Regional Commercial leads to develop content roadmap that aligns to business priorities, campaigns, product launches and events.
• Understand bioprocessing applications and ask thoughtful questions to strengthen messaging and identify areas for further development.
• Encourage team members to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization
• Source and leverage critical metrics to advise content strategy and be a thought partner to Market Development in conceptualising marketing strategies.
• Partner with Market Development to craft impactful, content-rich, multichannel nurture programs.
• Work with other Content leaders across the organization to implement standard processes.
• Continuously measure and improve content performance; build reports using data and other digital tools